Emotive, the specialist social video content marketing agency based in Tamarama, has announced Jamie Crick (pictured above) has been promoted into the newly created role of Social Media Director. Reporting directly into CEO & Founder Simon Joyce, Crick will lead the agency’s expanding social media amplification offering.
“Everything we do is through the lens of audience’s passions and their behaviour in social media. It’s critical that we have an experienced leader that is plugged into social video culture. Jamie gives us exactly that – he has been a pioneer in this space,” said Joyce.
Key to the role is building on Emotive’s momentum in the influencer video marketing space.
Crick added, “We know that video is the most engaging format for brands and we’ve seen the power that influencers have in moving their audiences to act.
“We also know that it can be tricky to get right; whether it’s identifying and recruiting the best influencers; finding the content sweet spot for the audience, influencer and brand; or making sure that the work is delivered in an accountable way. My role is to help brands get this balance right.”
Emotive also announced the appointment of John Principe (JP) in the role of social strategy manager. Principe joins Emotive from DT and Slingshot, and will work closely with Crick and the team in building out social media solutions.
“Content is everywhere. The task is to create content that adds to our audience’s lives, something they truly care about and pay attention to. Emotive is at the forefront of branded video content, and it’s exciting to be a part of the team on this journey” Principe said.