Emirates’ highly anticipated ‘Birdcage’ marquee at this year’s Melbourne Cup Carnival is set to take guests to new flights of enjoyment, as the airline brings to life its signature First Class and Business Class luxury experience as its latest marquee theme.
Emirates will invite guests to journey through the clouds in an on-board cabin-inspired marquee, and provide them the opportunity to experience the unsurpassed comfort and style of Emirates’ First Class and Business Class.
Inspired by a host of luxurious on-board features and key traits of Emirates’ A380 aircraft, including the shower spa and on-board lounge, as well as its gourmet cuisine and entertainment, the marquee will spare no attention to detail.
“Travelling is as much about the journey as the destination, and flying with Emirates is an experience in itself,” Barry Brown, Emirates’ divisional vice president for Australasia, said.
“Like any journey, there is always something new to discover, and that is also true on Emirates as we continually invest to enhance our on-board services, and have recently launched new products in our First Class, Business Class and Economy cabins.
“That is why this year we have shifted from our traditional destination theme to one that focuses on our trademark Emirates in-flight experience.
“We’re excited to bring the essence of our premium cabins to The Birdcage to celebrate the Melbourne Cup Carnival.”
Inspired by the superior comfort and hospitality that is synonymous with Emirates’ in-flight experience, London-based creative agency Pulse Group, the designers of Emirates’ Marquee this year, have combined the best features from the air to create a racing experience like no other.
Guests will ascend into the marquee through a towering 3D installation, which will replicate a sweeping sky of clouds with a 12,000-piece, abstract facade and overhanging Emirates model aircraft.
Entering the marquee, guests will be greeted by Emirates Cabin Crew and will be transported on-board, entering an oasis of style and luxury.
Much like Emirates’ A380 on-board lounge, the marquee will feature grey teak wood wall panelling and sumptuous cream leather to contrast with the gold marble detailing on the main bar, and hues of blue found in the furnishings.
Guests will also be immersed in a sky high first-class dining experience in Emirates’ banquette-style restaurant, featuring abstract design features such as hydrangea-inspired floral cloud installations.
A replica of Emirates’ trademark horseshoe-shaped on-board lounge will be available for guests to enjoy, hosted by a cabin crew serving exclusive and delicious beverages.
Racegoers will also be able to enjoy unsurpassed views of the Flemington racetrack from a sweeping veranda that will extend the length of the marquee, continuing to transport guests into the clouds.
A highly-anticipated feature of the Emirates marquee, this year’s in-marquee entertainment will draw inspiration from Emirates’ expansive and award-winning inflight entertainment, ice, which offers over 2,500 channels.
Connecting guests to a world of entertainment, each race day will see memorable moments, from classic and timeless movies, recreated in a highly immersive interpretive performance, allowing guests to journey through an unknown world previously only experienced through screen.
Featured across each of the four race days, the screenings will be brought to life by a talented crew of entertainers including gymnasts, interpretive dancers and actors. The entertainment will take place unannounced, surprising guests with a theatrical performance to remember.
The Emirates marquee will once again be a place of culinary celebration and delight, with the Birdcage’s only fully-serviced, sit-down restaurant offering guests a diverse menu showcasing a spread of cuisines from around the world.
Guests will also be treated to a series of food moments throughout the carnival, which are set to entice including a raw fish and oyster bar featuring freshly shucked oysters from around Australia, and a gelato bar showcasing flavours from around the world.
In another special moment, guests attending Melbourne Cup Day will be treated to a wine tasting hosted by an Emirates sommelier, sampling the airline’s finest on-board wine selections from around globe.
Inspired by Emirates’ A380 on-board shower spa, the marquee will once again feature a pamper room, giving guests the opportunity to touch-up their hair and make-up in a tranquil environment.
Celebrity hair stylist Joey Scandizzo and his expert team along with well-known make-up artist will also be on hand to offer marquee guests a beauty refresh.
Guests will also be able to sample the carefully selected VOYA skincare products and exclusive Bulgari amenity kits, available on-board in the shower spa and First Class and Business Class cabins.
Also making a return will be the only fully-equipped toilets in The Birdcage, ensuring all Emirates’ guests are well catered for throughout the carnival.
This year, the bathrooms will feature a playful take on superhero comics, with Emirates’ cabin crew depicted in a colourful characterisation as heroes in the sky.