Emerging Outdoor Player Takes Lead in WA

Emerging Outdoor Player Takes Lead in WA
SHARE
THIS



Another significant change in the out-of-home industry has taken place with outdoor media specialists QMS, entering into an exclusive sales agreement to represent Paramount Outdoor Pty Ltd, one of Perth’s large format outdoor business.

This prized agreement sees QMS secure 35 existing premium large format sites together with a further 20 new sites under development across the highly sought after areas of Scarborough, Perth’s CBD, Victoria Park and Bunbury, covering all Perth’s major arterials leading to and from the CBD.

This sales agreement, effective immediately, provides QMS with a dominant position in Perth, Australia’s fastest growing outdoor market, and follows the recent partnership announcement with Manboom in Sydney.

QMS CEO Barclay Nettlefold said: The most pleasing aspect of this partnership is the obvious business synergies we share, and the desire and capability to take the business forward on the same growth path.”

“The Paramount and Manboom sales partnerships underpin QMS’ current growth strategy and are driven by market demand for a genuine outdoor alternative in the Perth and Sydney markets.  A shift we have seen building over the last 12 months with our Vic Track tender win and key digital developments in Melbourne, Brisbane and Adelaide,” he added.

Paramount Director Charles Maasdorp, said: “We sought a partner with a fresh approach and commitment to high quality outdoor solutions. We are excited about what the future holds for our business.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]