Ella Baché Chase The Ys In New Digital-Only Campaign

Ella Baché Chase The Ys In New Digital-Only Campaign
SHARE
THIS



Ella Baché have launched their first ever digital only campaign, moving away from traditional marketing in an effort to target a younger demographic.

In a first for the brand, Ella Baché’s Summer campaign sees them enlist social media influencers as a way to reach the Millennial audience.

Unknown

Model and social influencer Tahnee Atkinson (above) fronts the campaign as the face and body of the brand, with Instagram famous hair and make up artist Ania Milczarczyk on board to beautify Tahnee and further push the campaign through social media. 

Phase two will see the brand amplify through PR, online content and social as they team up with other social media personalities. In the past Ella Baché has focused specifically on outdoor and print advertising, however as consumers become increasingly digital savvy, the brand is welcoming the new digital age.

By focusing on digital media, Ella Baché believes their latest campaign will reach the younger audience but also signifies the move towards digital transformation within the business as a whole.  

Please login with linkedin to comment

One Day for Change

Latest News

News DNA Launches Real Time Native
  • Media
  • Technology

News DNA Launches Real Time Native

News DNA has unveiled Real Time Native which is a content marketing thing and not a potted grevillea, apparently.

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’
  • Media
  • Technology

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’

Microsoft has launched a brand new campaign across ANZ, linking the new Surface devices including Pro 6, Laptop 2 and Surface GO LTE 4G with a series of unexpected and spectacular locations from the region. Led by PR, social and experiential, the ‘Anything But Ordinary’ campaign encourages consumers to pursue their difference, push personal boundaries and chase their ambitions. […]

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM
  • Marketing

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM

Classic Australian brand, Patties, is breathing new life into its crowd-pleasing party favourites. To celebrate this, and the fact that the brand turned 51 this month, Patties held a killer party on Sydney Harbour. The event also marked the Patties brand officially stepping out of party pies and sausage rolls and into a full range of […]

Why Australian Marketers Need To Evolve Their Scores
  • Opinion

Why Australian Marketers Need To Evolve Their Scores

In this guest post, David Lambert (pictured below), global head of Medallia Insights Consulting, says a majority of Australian marketers are remunerated based on a Net Promoter Score (NPS) that fails to measure the strength of their customer relationships and drive them to develop customer-centric strategies… Since being thrust into the business lexicon 15 years ago […]

Opinion

by B&T Magazine

B&T Magazine