Ella Baché have launched their first ever digital only campaign, moving away from traditional marketing in an effort to target a younger demographic.
In a first for the brand, Ella Baché’s Summer campaign sees them enlist social media influencers as a way to reach the Millennial audience.
Model and social influencer Tahnee Atkinson (above) fronts the campaign as the face and body of the brand, with Instagram famous hair and make up artist Ania Milczarczyk on board to beautify Tahnee and further push the campaign through social media.
Phase two will see the brand amplify through PR, online content and social as they team up with other social media personalities. In the past Ella Baché has focused specifically on outdoor and print advertising, however as consumers become increasingly digital savvy, the brand is welcoming the new digital age.
By focusing on digital media, Ella Baché believes their latest campaign will reach the younger audience but also signifies the move towards digital transformation within the business as a whole.