Eight Of The Most Memorable Mascots

Eight Of The Most Memorable Mascots
SHARE
THIS


What best describes you?

We see them first – running onto the field at a match, popping up in an ad or even when we dodge them as they try to flag us down in the street.

We’re talking brand mascots and they come in all shapes and sizes, some renowned for their cuteness and some studiously avoided owing to their creepy exterior.

Check out these eight, very memorable, mascots.

1. Snap, Crackle and Pop

snapcracklepop

Kellogg’s introduced Rice Bubbles’ Snap, Crackle and Pop in the 1930s. The three characters were named after the sound the cereal makes when it’s covered with milk and were designed by artist, Vernon Grant.

Natalie Amat who is in charge of content and community at We Are Social loves these guys: “Snap, Crackle and Pop were also ones that remind me of being a kid and begging my mum to let me choose the cereal when we went grocery shopping,” she said.

2. Pillsbury Doughboy

free-sample-pillsbury (1)

The Pillsbury Doughboy with the ticklish tummy and the giggles became a firm favourite in Pillsbury’s ads. Created in 1965 by Leo Burnett, the plump character is also known as Poppin’ Fresh.

Image sourced here.

3. Toucan Sam

Toucan_Sam

The brightly coloured sugared hoops of Kellogg’s Froot Loops introduced Toucan Sam in the early 1960s. Toucan Sam featured on the cereal boxes and in the brand’s ads with the magical ability to seek out Froot Loops with his nose. Image sourced here.

4. Ronald McDonald

Ronald

It wouldn’t be a list of mascots if we didn’t mention McDonald’s Ronald McDonald, who recently had a bit of a makeover to make him more trendy. Read more about his refresh here.

Alex James, strategy director at Carat, believes the red and yellow clown could be the reason she still craves Maccas.

“Ronald McDonald will always be memorable for me due to my illustrious and lengthy career working for the Golden Arches,” she said.

“One of many enjoyable tasks I had was to periodically clean the plastic Ronald (after of course ushering off the throng of excited children), so he will be indelibly burned into my memory.”

Image via iStock.

5. Michelin Man

michelin

The living tyre is well-known around the world. First created in 1898 from the minds of the Michelin brothers, Bibendum, the Michelin Man, soon became the brand’s global ambassador and began introducing the new parts and features from the company.

Amaury Treguer, strategist at We Are Social loves the Michelin Man. “He simply represents what the company sells: a stack of tires with arms and legs,” he said.

“Bibendum has been travelling throughout the time, changing shapes and colours. He is now one of the world’s most recognised mascots and represents the brand Michelin internationally.”

Image via 360b / Shutterstock.com

6. Red and Yellow M&M

red_yellow_running

Red and Yellow have always had an interesting relationship, with poor Yellow often being the victim of Red’s sarcastic comments and pranks. Red loves it when people blindly follow his advice, with Yellow believing Red is his best friend because Red knows an awful lot.

These guys are one of We Are Social’s Abrye Redeker’s favourite mascots. “I like M&M’s because they’re cheeky little buggers, plus their personalities and designs have stood the testament of time,” she said.

Image via M&Ms site.

7. Louie the fly

Louie

Mortein’s Louie the Fly was first introduced 1957 as the dirty, unkempt insect that was only afraid of the man who held the Mortein can.

Louie the Fly had a close call a few years ago when it was announced he was going to be killed off, but it turned out to just be a marketing ploy.

Adele Te Wani, director of brand activations agency, 31ST:SECOND loves Louie: “My favourite mascot is Louie the fly and can’t believe they tried to kill him off!”

Aaron Chilcott, creative technologist, We Are Social, also agrees: “The cartoonish character had charisma, yet he personified one thing that really annoyed and disgusted people. He represented a dichotomy of attraction and revulsion, the conflict of which perhaps makes him memorable. I might liken it to the effect of the salt enhancing the sweet in salted caramel… or perhaps the inverse would be more correct.”

Image via Louie’s own Facebook fan-page.

8. Coco the Monkey

Another memorable Kellogg’s character is Coco the Monkey who compared Coco Pops to a chocolate milkshake, only crunchy.

Coco got into a bit of hot water a few years ago when Coco Pops was found to contain too much sugar and wasn’t allowed to be advertising during children’s TV programs or at schools.

coco pops

What’s your favourite mascot? Tweet us @bandt to let us know.

Hold add

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]