Industry veteran and eHarmony’s marketing MD Nicole McInnes will exit her role at the online dating platform to take up a new position at Woolworths.
McInnes will head up marketing for Woolies’ new digital division, WooliesX.
Speaking to B&T, McInnes revealed she was headhunted for the role, and is very excited to join the retail behemoth.
“It’s a shorter tenure than I would have liked at eHarmony – I’m really loving it here,” she said.
“It’s a beautiful company, and I’m very sad to be leaving a great team and a great boss.
“But, opportunities of this magnitude don’t come around very often – it was too good to turn down.”
McInnes joined eHarmony in May last year from music streaming service Pandora, where she worked as its Aussie marketing director.
She will commence here new role at Woolies in early November.