Australian dermatological skincare products manufacturer Ego Pharmaceuticals has appointed digital agency Valtech Australia as its technology and transformation partner following a competitive pitch.
Valtech will design and build Adobe platforms, marketing tools and components that will become a central point for Ego Pharmaceuticals’ global digital marketing activities.
The Valtech project will enable Ego to deliver customer experiences compatible across multiple languages for all its brands internationally, including QV Skincare, Sunsense sunscreen products, the Moov and Elucent skincare ranges, and Aqium hand sanitiser.
For Ego, Valtech will leverage both its local and global AEM capabilities, drawing on the experience of more than 130 successful implementations with 120 certified developers based across the company’s global offices.
As a key part of the implementation, Valtech will roll out sites in Ego’s skincare markets of Asia and the Middle East.
Valtech Australia’s new managing director, Andrew Davenport, said: “This is an opportunity to create a platform that will transform Ego Pharmaceuticals’ digital marketing and expand its digital reach globally to meet growing global market demands.
“Our experience and expertise in the field makes Valtech an ideal fit for Ego and its ambitions. We can’t wait to get to work with the Ego team and help them with their ambitious plans.”
Renee Deguara, digital marketing manager at Ego Pharmaceuticals, said: “Valtech has an exceptional track record in building systems that transform business and how brands connect with their customers.
“We look forward to working with Andrew Davenport and his team to bring the benefits of their approach to our business as we take the Ego portfolio of brands to customers in new ways and in more places.”