The fabulously innovative – and naturally, practical – Aussie retailer of door solutions, Doors Plus, is building on its strong “no fuss” brand with the launch of a new, customer-centred website.
Opening to door to a more omni-channel focus and over 80 engaging product and explainer videos, the site guarantees a open door policy for its customer experience from start to finish.
Doors Plus digital marketing manager, Marcel Harfouche, explained why this development is so such an open and shut case for the brand.
“We are excited about our new website launch and the information it provides, for our customers to better understand the ‘Doors Plus, No Fuss’ difference,” Harfouche said.
“As a family business, and an Australian owned company, that has built a reputation on delivering on our promise – a No Fuss experience – we believe that this new site will make it easier than ever for our visitors to find the information they need, with a less fussy navigation style, so that they can make an informed decision when replacing their doors.”
The Doors Plus brand is firmly handled across TV, radio and print media, and the “no fuss” jingle is recognised by young and old across Australia.
The launch of this new site will form part of the company’s digital growth strategy, opening the door to more platforms, and with future plans to expand on the solid foundation that has been laid.
Partnerships with companies such as Online Marketing Gurus will play a key role in propelling Doors Plus into the digital landscape of 2016, and beyond.