Donald Trump And The Perils Of Live Marketing

Donald Trump And The Perils Of Live Marketing
SHARE
THIS



I’ve been travelling around the US for the past two weeks on something of a conference-athon – first Adobe’s creative event Max in San Diego, then the 3 Percent Conference in New York and now finally Hubspot’s Inbound 2016 in Boston.

As always, the United States of America has not disappointed as a source of wonderment, inspiration, hope, amusement, fear and bewilderment all rolled up into one crazy jet-lagged ride.

From Adobe’s adventures with its Creative Cloud now dabbling with artificial intelligence, voice commands in common language for its sometimes bewilderingly complicated, but amazingly powerful creative tools, it raises the spectre of amazing creative being within anyone’s reach who can afford a licence to its all conquering clouds.

The 3 Percent Conference was a source of both inspiration and frustration at the ongoing prospects for women, and other diverse groups, in our industry. As Americans love to say, the needle hasn’t really moved in terms of creative directors being women, but there’s glimmers of hope and awareness is certainly soaring.

This is obviously a topic close to B&T’s heart and one we intend to continue to champion in Australia and beyond.

However, there’s no mistaking that the single biggest event to have occurred on my trip to the US was the election of one Donald Trump to the most powerful office in the world. I won’t say much here about this, it’s hard to avoid the discussion here in the states, and I assume it’s no different back in Oz. As one wit in Australia I know observed, this will no doubt now give Shane Warne ideas.

However I will talk about the impact it has had on HubSpot’s jamboree InBound 2016. At 9am local time, the day’s first keynote walked on stage. His name is Ta-Nehisi Coates, an author and correspondent for the Atlantic. He’s also an African American and close follower of US race politics. His speech was to be on race politics and marketing.

Instead, Coates ripped up his prepared speech and spoke from the heart of the calamities he saw lying ahead following Trumps victory. Most of the audience remained and cheered, some actually walked out. The Twitter stream on the #InBound16 flooded with messages of both horror and support.

Coates was deeply off script and the importance of content marketing was being lost on the crowd. Marketers as the stewards of brands, were viscerally uncomfortable with this dose of reality being served up to them for all to see. It was truly amazing stuff to watch people in charge of corporate messaging squirm under the intensity of Coates truisms and observations.

In a small way, it was a clarion call to those who are rushing headlong into Facebook live and other live mediums. When you go live, you have no control. When you go live, you deal with reality.

Whether it was naive or brave for HubSpot to hold its event the morning after the US election I don’t know. What I do know, is we’ve entered into a new age of marketing and you’d better be ready for the cut thrust of reality.

 

Latest News

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]