DMG Wins Six-year Project With Art Gallery of NSW

DMG Wins Six-year Project With Art Gallery of NSW
SHARE
THIS



Creative digital media agency DMG has announced its latest client win, a six-year project with the Art Gallery of New South Wales (AGNSW), Carriageworks and the Museum of Contemporary Art Australia (MCA) to develop the digital presence for the exhibition The National: New Australian Art.

Brooke Carson-Ewart, head of digital engagement for the AGNSW, said: “DMG were our choice from three agencies to take on the visual design for The National website, working closely with the AGNSW and MCA digital teams.

“There was a limited time frame for the project, from which we were impressed with the flexibility within the time constraints to deliver.

“We chose to work with DMG because right from the proposal stage it felt like more than just a typical client agency relationship. The initial and final concepts that were produced were contemporary, elegant and intuitive, showing a good understanding of the brief.”

The single-largest collaboration to date between all three cultural institutions required a website that had flexibility as well as longevity. This project, led by DMG, encompassed the development of strategy, creation of the overarching digital experience, user interface development and the front-end website development.

The exhibition will take place over a six-year period, with three editions, connecting three of Sydney city’s key cultural precincts: The Domain, Redfern and Circular Quay. The National exhibition website will engage the audience both online and offline.

DMG designed the web platform for The National to cater for all audiences, including those with special needs, video and audio content will be accompanied with transcripts, Auslan and captions.

Joe Purves, founder and creative director of DMG, said: “One of the core areas we needed to consider for this project was the longevity of the exhibition.

“There was a great deal of strategy that went into the future-proofing of this website in order to ensure both the design and technology remain relevant over the course of the six-year period The National will be running, with the content to be easily interchangeable.”

 

AGNSW joins a stable of clients including Woolworths, Virgin, Google and Westfield, Telstra and Citibank.

Please login with linkedin to comment

Art Gallery of NSW DMG

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]