DJ’s New Youth Focus Sees Best Sales In 15 Years, As Rival Myer Struggles

DJ’s New Youth Focus Sees Best Sales In 15 Years, As Rival Myer Struggles
SHARE
THIS



Glamor retailer David Jones has announced that its sales increased by 12.2 per cent in the first 20 weeks of this financial year – its fastest growth since 2000.

Bought by Woolworths South Africa in 2014, a new, more youthful marketing strategy and a streamlined brand range has bought the retailer more foot traffic into stores.

Last month the store shocked just about everyone when it released a series of TVCs by Whybin\TBW and Maud that featured AFL star Adam Goodes, rocker Tim Rogers, model Jessica Gomes and pole vaulter Amy Pejkovic.

At the same time its CEO, Iain Nairn, quit unexpectedly and was replaced by former Marks & Spencer chief marketer, John Dixon, who is due to take up the role early in the new year.

In July it combined with Aussie muso Daniel Johns to do a hybrid fashion/rock show called #Shotby sound.

However, the biggest loser in all this is undoubtedly arch-rival Myer. It’s been reported that DJ’s increased patronage has come at Myer’s expense. Many believe Myer has struggled in the face of the arrival of new international chains such as Zara, H&M and Uniqlo. While David Jones has actively tried to match Myer on price.

While DJ’s sales rose over 12 per cent in those first few months since July this year, Myer’s sales rose a mere 0.8 per cent in the same time.

Over night, DJs management (who also own Country Road) released a statement that read:

“On a pro-forma comparable basis, David Jones sales (including concession sales) increased by 12.2%, in Australian dollar terms. Sales in comparable stores grew by 10.4% and net space grew by 1.5%.

Country Road Group sales in Australia and New Zealand increased by 14.2%, in Australian dollar terms. Sales in comparable stores contracted by 0.1% and net space grew by 24.9%, 17.4% of which was space reallocated from other brands in David Jones and therefore does not constitute additional space from a Group perspective.”

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]