Disney and ESPN have formed an even closer bond, announcing a new alignment of the two properties through their media sales and partnerships teams.
Instead of entering through three doors, Disney ESPN Media Sales & Partnerships will give media buyers and marketers a refined, singular point of entry for Disney, ESPN Digital and Maker.
Nik Weber, head of sales at Disney ESPN, said the group’s team of 14 local storytellers will be working across all of its brand platforms.
“They are here to help our partners weave compelling marketing narratives into our content,” he said.
“When our content is used as a vehicle to tell a brand’s story, it’s incredibly impactful, and delivers real business outcomes for our clients.”
Speaking at the launch event in Sydney earlier this week, Kylie Watson-Wheeler, managing director of The Walt Disney Company for Australia and New Zealand, said the new group will guide media buyers and partners on a seamless path to reach targeted audiences through its breadth of channels.
“We aim to help inspire you to dream, believe and dare,” she told event attendees.
“Over the next 15 months, our film suite is unrivalled – four Marvel films, two Star Wars films and two films from the creative geniuses at Pixar.
“Our TV, digital and social media platforms will all support these releases, allowing endless opportunities to leverage to tell your stories.
“Simply put: we are unmatched in this space.”