A new partnership between early-stage investment group Investible, and digital analytics platform Digivizer, will help startups harness the power of data-driven marketing to accelerate growth.
18 months in the making, the partnership will provide startups and early-growth companies in Australia and around the globe.
The partnership will supply the digital tools and skills necessary to make more effective marketing decisions, maximizing ROI across owned, earned and paid media.
As part of the partnership, startups participating in any of Investible’s programs will be given access to Digivizer’s digital marketing analytics platform.
Founders and their teams will also be up-skilled in data-driven decision making through a joint education program that covers marketing measurement, media spend management, sales and lead conversion and effective engagement.
Digivizer CEO, Emma Lo Russo (featured image) explains: “With Digivizer, they can set up a continuous marketing testing environment, and use the real-time insights this gives them to make better decisions about where to spend budget, and do more of what’s working and less of what isn’t.”
In addition to accelerating growth and maximizing marketing ROI, the partnership aims to help startups set up effective digital marketing programs and processes within their organization early in the company’s life-cycle.
Raising awareness within the startup community around the importance of early marketing investment and informed marketing decision making is also a priority.
Lo Russo said: “To grow a business you need to know how to find and acquire customers and test market fit quickly.
“Digital and social marketing provides outstanding business development channels for businesses of any size.
“This is especially important when resources and budgets remain tight – startups and early-growth companies need to make every dollar work for them.
“They also need to update investors on progress quickly and accurately.”
To help strengthen this message and educate founders around the globe about the importance of data-driven marketing, the collaboration between Digivizer and Investible will extend to events open to new startups and business innovators.
These events include; the Investible Circle; the Investible Games; the Investible Retail Innovation Program; and a range of education programs for early startups and businesses seeking to understand what drives business growth.
Investible’s head of global partnerships, Elisa-Marie Duman said: “This is an exciting partnership for Investible because it will give the startups we engage with and fund, the practical support and expertise needed at a very early point in their history.
“They will have the support and different tiers of funding they need from Investible, along with the expertise we can offer in strategy and growth, supported by the Digivizer platform and Digivizer’s expertise in digital marketing.
“Digivizer understands the startup and early-growth sectors very well, and the team has deep experience working with businesses of all sizes through their creative services go-to-market model.”
Both Investible and Digivizer have been working hard over the past 18 months to fine tune the collaboration to ensure everyone benefits, particularly the startup community.
Lo Russo added: “We are excited by this partnership with Investible, built over the past 18 months.
“Investible has a great track record in scaling startups.
“Our passion to grow businesses together is what makes this partnership work.”