Digital Marketing Specialist Asia Pacific Digital Grows in Asia

hand touching digital tablet, social media concept
SHARE
THIS



Integrated digital marketing and commerce specialist, Asia Pacific Digital (APD) has expanded its footprint in Asia with the Singapore acquisition of digital agency, @ccomplice, adding to its end-to-end digital value chain provided by Next Digital, dgm, Empowered, Jericho and APD eCommerce.

Financial Goals On-track

APD also announced its half-year financial results to 31 December 2014, showing business unit EBITDA growth of 43% compared to the prior corresponding period (PCP), to $3.5 million, while the company’s business unit operating margin improved by 33%. Around 30% of revenues are now earned outside Australia, with Asian revenues recording growth of 64% compared to PCP.

APD has committed to reinvesting its operating earnings in strategic growth initiatives, and spent $2.2 million expanding its geographic and product capabilities across the region in the six-month period.

 

New Acquisition Accelerates Asia Growth

@ccomplice, founded in 2010 by Tobias Wilson, has created innovative digital marketing strategies for leading brands in Asia, including Panasonic, Toyota, Lexus, Suzuki, Singpost, DBS and Standard Chartered.

Chairman of Asia Pacific Digital Roger Sharp said @ccomplice will join with the rest of the Asia Pacific Digital companies across the region in adopting APD as the group’s principal operating brand by the end of April 2015.

“APD was listed on the Australian Stock Exchange last year to build a high growth digital marketing and commerce business in Asia from its base in Australia. With around 30% of revenues now earned outside Australia and half of the APD team now located in offices in Shanghai, Manila, Kuala Lumpur and Singapore, we see the @ccomplice acquisition as an important milestone and an accelerator in the Singapore market,” Sharp said.

At @ccomplice, CEO Tobias Wilson, said: “APD is a unique organisation that is 100% focused on breaking the agency model by integrating the digital value chain and delivering tangible business results to its clients across APAC. That fits perfectly with our model. So in the end, as unexpected as it was, joining APD was a no-brainer for us, our team and our clients and we can’t wait to start bringing some real value, at scale, to the market as a whole.”

Asia Pacific Digital has four divisions, Strategies & Solutions, which will include @ccomplice, Customer Acquisition, Customer Management and eCommerce, delivering an integrated digital marketing, technology and commerce solution to more than 2,000 clients.

Please login with linkedin to comment

Latest News

Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine