Digital Marketing Service Affiniti Hits 300th PartnerReach Program

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Nat Bradford
By Nat Bradford



Digital marketing service Affiniti has signed its 300th Australian IT reseller to the PartnerReach program.

IT reseller Invotec is the latest company to join the program since its launch in October 2012.

Invotec CEO Michael Fisher said the PartnerReach was an effective marketing tool for the company, delivering valuable product information to customers from trusted advisors.

“The ability to have one very valuable aspect of our lead generation taken care of through PartnerReach is a real value add to our business,” Fisher said.

PartnerReach is a free monthly email marketing service available to IT resellers, offering customised newsletters to increase customer engagement.

The program, which is fully subsidised by IT vendors, has delivered results at almost twice the industry average, with unique open rates of over 40 percent and click-through rates above 20 percent.

Managing director, Joel Montgomery says Affiniti’s success has surpassed initial expectations.

“Our goal was to sign up 200 partners in the first two years, but fortunately the service has outperformed predictions and is delivering exceptional results,” he said.

Mr Montgomery said the PartnerReach program is now looking to extend its services.

“Our partners are interested in more digital marketing services such as Google re-targeting and telemarketing,” he said.

“And based on this take up rate, we are also looking at developing similar programs for other sectors and verticals.”




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