Digital Marketing Is Destroying Your Business

Digital Marketing Is Destroying Your Business

This story was originally published by

Is digital marketing really the worst thing you could be doing to your business? Media commentator Neil St. Clair certainly thinks so.




I’m always up for a good Lewis Black-style rant. So pretend that I’m practically shouting this to you in his inimitable I’m-about-to-have-a-stroke way.

Digital marketing, and its current volume-based practices, are just about the worst things you can do for your business—from startups to mature brands, from C2C to B2B. And yet, so many seasoned executives and young entrepreneurs are continuing time-wasting, mindshare-sucking practices that provide little RoI.

I’ll admit that I was provoked into this diatribe by a recent conversation with a digital marketing peer of mine at another startup. She laid out her strategic vision for 2015, and everything to me seemed to be about raising “awareness” and other digital marketing pablum of the day. In short, doomed to fail in terms of helping her company’s bottomline.

Read the full article here.




Please login with linkedin to comment

LinkedIn Pinterest

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]