Digital Jungle, a specialist Chinese language digital marketing Agency that works with international clients to connect with Chinese living around the world, announced today the signing of Auckland Museum.
Dr. Mathew McDougall, founder & CEO of Digital Jungle said, “We are experiencing growth in inbound Chinese travelers and larger numbers of Chinese living in New Zealand so its not surprising we are seeing an increase in the number of tourism related clients come onboard.
“The projected increase of the Asian population in New Zealand (from 12 per cent in 2013 to 21 per cent in 2038) reflects the increasingly diverse audiences we aim to engage with,” said Megan McSweeney, Auckland Museum’s director of Business, External Affairs and Tourism.
“As a digital Museum, we look forward to working with Digital Jungle to ensure we meet the needs of this particular audience in the best way possible.
“Digital Jungle was established in New Zealand in 2014 and has been fortunate to have seen growth throughout this period. Our single focus is on connecting brands with Chinese speaking audiences and as Chinese continue to immigrate, study and travel overseas, we are seeing a realisation from brands that they need to have a Chinese digital marketing presence to capitalize on this trend.”
Digital Jungle has headquarters in Beijing, China that is composed of 5 divisions which include their Consumer Insights Division, Brand Strategy & Development, Digital Planning, Media, Search & Social Group, and their largest division, the Content Studio.