Multicultural digital marketing agency, Digital Jungle Australia, have added a new client to their growing agency portfolio; Vitamin King.
Vitamin King is a key Australia’s supplier of bodybuilding supplements, weight loss supplements and general health vitamins.
Digital Jungle Australia was appointed as digital agency of record to develop Vitamin King’s Chinese language content and social media strategy to target resident Chinese living Australia.
Specifically, Digital Jungle will be strengthening Vitamin King’s brand awareness with Chinese living in and around the Sydney region. Jamie Grasso, Vitamin King’s general manager said: “We are very excited about our collaboration with Digital Jungle and strengthening Vitamin King’s relationship with Chinese here in Sydney. We are confident that with Digital Jungle’s expertise we will be able to advance and increase our market share and we look forward to a successful and long-lasting partnership.”
Dr. Mathew McDougall, founder & CEO of Digital Jungle added: “This is a wonderful new client for the Digital Jungle Australia team. Vitamin King distributes most of the leading supplements and vitamin brands and the company’s message of ‘developing healthy lifestyles’ is sure to resonate with the Chinese middle classes living in Australia. I know that our expertise with developing Chinese digital marketing programs will help develop this new segment for Vitamin King.”