Designworks Welcomes New Strategy Director, Daye Moffitt

Designworks has appointed Daye Moffitt to the role of national strategy director Australia. Reporting to MD Brad Doble, Moffitt will sit on the Australian leadership team and joins at an exciting time of growth and evolution at Designworks.

“In a world of continual change, where consumers have more and more control, clients are demanding deeper understanding of today’s consumers and more innovative integrated brand experience thinking and design,” said Doble.

“Daye is a class act. Her innate ability to really understand consumers today and orchestrate a team to create beautifully simple design thinking that works, is brilliant. But it’s her ability to get to the heart of business issues and insights, partner with clients and manage complex challenges that is rare.

“I’m looking forward to seeing her work closely with the teams in Sydney and Melbourne but most of all our clients.”

Moffit said, “I have always been intrigued by Designworks. Their reputation and stunning work for loved brands in both Australia and New Zealand is really enviable. Everybody is talking about integrated brand experience, Designworks is doing it.

“In a world where a brand needs to leap off the page or screen and into the lives of its customers in real and meaningful ways, experience innovation and design has never been more important. Designworks is leading the way.

“Brand experiences that are woven effortlessly within and throughout real life experiences are where the magic happens. This is where the world’s greatest brands play and I’m super excited to join Brad and the talented teams in Sydney and Melbourne in helping to make that magic happen for clients’ brands. I’m also looking forward to moving back to Kent Street and the wider WPP AUNZ family.”

With 13 years’ experience, Moffitt joins from Principals where she was strategy director. Prior to Principals she spent 11 years at Moon Communications Group where she rose to brand strategy director.

Moffitt has extensive experience working with both global and national brands from diverse sectors including finance, insurance, fashion, FMCG, retail, technology, mining, infrastructure, destination, arts and culture.

Moffitt joins other recent recruits to Designworks in the last month. Amanda Szylo-Duncan returns to Designworks Sydney as senior strategist. Trish Folan also joins the Sydney team as senior account director.

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