Designworks Welcomes New Strategy Director, Daye Moffitt

Designworks Welcomes New Strategy Director, Daye Moffitt
SHARE
THIS



Designworks has appointed Daye Moffitt to the role of national strategy director Australia. Reporting to MD Brad Doble, Moffitt will sit on the Australian leadership team and joins at an exciting time of growth and evolution at Designworks.

“In a world of continual change, where consumers have more and more control, clients are demanding deeper understanding of today’s consumers and more innovative integrated brand experience thinking and design,” said Doble.

“Daye is a class act. Her innate ability to really understand consumers today and orchestrate a team to create beautifully simple design thinking that works, is brilliant. But it’s her ability to get to the heart of business issues and insights, partner with clients and manage complex challenges that is rare.

“I’m looking forward to seeing her work closely with the teams in Sydney and Melbourne but most of all our clients.”

Moffit said, “I have always been intrigued by Designworks. Their reputation and stunning work for loved brands in both Australia and New Zealand is really enviable. Everybody is talking about integrated brand experience, Designworks is doing it.

“In a world where a brand needs to leap off the page or screen and into the lives of its customers in real and meaningful ways, experience innovation and design has never been more important. Designworks is leading the way.

“Brand experiences that are woven effortlessly within and throughout real life experiences are where the magic happens. This is where the world’s greatest brands play and I’m super excited to join Brad and the talented teams in Sydney and Melbourne in helping to make that magic happen for clients’ brands. I’m also looking forward to moving back to Kent Street and the wider WPP AUNZ family.”

With 13 years’ experience, Moffitt joins from Principals where she was strategy director. Prior to Principals she spent 11 years at Moon Communications Group where she rose to brand strategy director.

Moffitt has extensive experience working with both global and national brands from diverse sectors including finance, insurance, fashion, FMCG, retail, technology, mining, infrastructure, destination, arts and culture.

Moffitt joins other recent recruits to Designworks in the last month. Amanda Szylo-Duncan returns to Designworks Sydney as senior strategist. Trish Folan also joins the Sydney team as senior account director.

Please login with linkedin to comment

broadcast rights Finnair

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]