Dentsu Mitchell today announces the promotion of Carla Bradshaw to the newly created position of national head of marketing and partnerships.
In her new role, Bradshaw will be responsible for marketing for the agency, working closely with the Dentsu Aegis Network’s corporate communications team and Dentsu Mitchell’s executive leadership team to build the profile of the brand, its people and its work.
She will also be working closely with DAN’s new B2B division Interprise to identify new opportunities for Dentsu Mitchell clients in the business audience engagement space.
Bradshaw has over 20 years’ experience in the media industry, joining Dentsu Mitchell in 2008 after leading the Coles/Liquor business for several years at Universal McCann.
Adrian Roeling, national managing director said, “This promotion reflects the great contribution Carla has made to our business, having successfully led our largest commercial client The Good Guys for over eight years.
“We have incredible brand heritage in Australia and with the alignment to Dentsu and the launch of Dentsu Mitchell last year, a big opportunity has opened up to increase our share of voice and share our new capabilities with the market.”
Speaking of her new role, Bradshaw said, “It’s been an amazing journey for Dentsu Mitchell and I believe we are entering a very exciting phase for our business, with an evolved strategic position and a great team in place to bring it all to life.”
“I’m looking forward to a new challenge and recognising the immensely talented people at Dentsu Mitchell, and highlighting the innovative work the agency is producing. There is also great potential to build strategic B2B partnerships across our client base nationally through Interprise and I will leverage this to its full potential.”
Dentsu Mitchell also recently announced the promotion of Michelle O’Brien and Amelia Elston to the role of group business director.