Dentsu Launches Innovation Program ‘Brainbox’ To Foster Employee Entrepreneurship

Dentsu Launches Innovation Program ‘Brainbox’ To Foster Employee Entrepreneurship
SHARE
THIS



The Dentsu Aegis Network has launched an idea incubator program to nurture innovative and creative thinking among the employees of its 20 agency brands.

The program, titled Brainbox, invites employees across Australia and New Zealand to pitch a game-changing idea for the chance to receive financial investment and mentoring, media spend to trial the concept, a weekly time allowance to work on the idea and a partnership with the RMIT Fastrack Innovation Program.

Essentially, a ‘money can’t buy’  opportunity to collaborate with some of Australia’s brightest entrepreneurial students.

Brainbox is one of several programs launched this year by Dentsu Aegis Network’s Innovation Council to generate initiatives that drive innovative behaviour and thinking across the business. The Innovation Council is chaired by Konrad Spilva, CEO of Isobar, supported by an experienced and dedicated cross-section of senior leaders from across the Dentsu Aegis Network.

Other Innovation Council programs launched this year include:

  • Emerge and Masterclass events – focusing on thought-leadership on emerging topics and trends
  • Dentsu Aegis Network Debates – promoting inter-agency cross collaboration
  • York Butter Factory partnership – providing employees and clients access to a new stream of innovation, creativity and industry connections.

Simon Ryan, CEO of Dentsu Aegis Network ANZ said, “Brainbox embodies all of the key things we champion at Dentsu Aegis Network – innovation, empowerment of our people and collaboration.

“Our ambition is to innovate the way brands are built, and with Brainbox we are striving to foster that culture of innovation and creative thinking from the inside out.”

Konrad Spilva, who is also head of innovation for Dentsu Aegis Network said, “We have incredibly talented people within our business and Brainbox is all about encouraging our people to apply some of the innovation methodologies we practice for our clients to their own thinking.

“It’s exciting to see the business make this investment. The buzz within the teams and individuals participating is incredible and I can’t wait to see the winning idea evolve.”

Following a period of shortlisting, Brainbox will culminate with a ‘shark tank’ pitch night early next year with judges to include Dentsu Aegis Network senior leaders and guest judges from media and University partners.

 

Please login with linkedin to comment

Latest News

Digital Agency Inlight Secures Two Key Client Wins
  • Marketing
  • Technology

Digital Agency Inlight Secures Two Key Client Wins

Independent agency Inlight has announced it has won the digital account for Benetas, a not-for-profit aged care provider in Victoria. Following a competitive pitch process, Inlight was chosen to handle Benetas’ new website design, build and ongoing optimisation. Richard Barker, marketing manager at Benetas, said: “We wanted an agency that could be our true digital […]

AMI Awards 2017 Winners Revealed!
  • Marketing

AMI Awards 2017 Winners Revealed!

With almost 30 awards handed out, B&T predicts plenty of numb bottoms at last night's AMI Awards in Melbourne.

Clems Sydney CEO Andy Pontin Quits
  • Advertising

Clems Sydney CEO Andy Pontin Quits

Sure, B&T flashed the news of Andy Pontin quitting this morning. White lies aside, he's actually still got six months.

by B&T Magazine

B&T Magazine
Adobe MAXes Most Creatives In A Room Record
  • Advertising
  • Media

Adobe MAXes Most Creatives In A Room Record

B&T's journo is reporting live from the annual Adobe Summit in Vegas. Although, "reporting" is somewhat of a stretch.

Opinion

by David Hovenden

David Hovenden
Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends
  • Advertising
  • Marketing

Sydney Start-up Muzaara Partners With Commission Factory To Turbocharge Digital Ad Spends

Sydney-based adtech start-up Muzaara has announced a new strategic partnership with performance marketing platform Commission Factory. Together, Muzaara and Commision Factory are providing SMEs with a secret weapon to skyrocket their online brand visibility and effectively manage and maximise their online advertising campaigns. This partnership will allow both online marketing companies and their impressive roster […]

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.