Dentsu Aegis Network Milks Exclusive Partnership With York Butter Factory

Dentsu Aegis Network Milks Exclusive Partnership With York Butter Factory
B&T Magazine
By B&T Magazine



Dentsu Aegis Network today announced the formation of a partnership with Melbourne-based, startup community and innovation hub, York Butter Factory (YBF), giving its staff and clients access to a new stream of innovation, creativity and industry connections.

Established in 2011 inside an 1850s heritage-listed space, YBF is the destination point and growth platform for innovative tech startups, corporates and early-stage investors with local and global ambitions.

Alongside the 50+ startups YBF currently hosts in the space, they have an extended network of alumni companies who have raised millions of dollars and have exited to top-tier international companies such as Apple, Delivery Hero and BigColors.

Dentsu Aegis Network’s partnership will provide its staff and clients with access to YBF’s innovation hub and connect them to the creativity and innovation that exists within this space. In partnering with the YBF, they join a collection of Aussie and international organisations who are supporting the YBF community, including; Qantas, Coles, ANZ Bank, EY, IBM and Salesforce.

Simon Ryan, CEO of the Dentsu Aegis Network ANZ said, “We are really excited to launch our partnership with the York Butter Factory; it is a true cornerstone of our commitment to innovation.

“I look forward to working with closely with the YBF to bridge the gap between our established network of companies, and their exciting startup community; there will be countless benefits to be gained for both our staff and clients.”

Konrad Spilva, CEO of Isobar and head of innovation at Dentsu Aegis Network added, “DAN and YBF are both advocates of the power of innovation, with both organisations built on creativity, collaboration and entrepreneurial spirit.

“We have had an association with YBF for some years now through Isobar, and are pleased to formalise this and extend it throughout the DAN group.

“It’s our vision to connect our people and clients with the wealth of knowledge, hunger for innovation and disruptive technology that exists within the YBF community.”

Speaking of the partnership, Stuart Richardson, founder and managing partner of Adventure Capital said, “The YBF and DAN partnership seeks to connect the YBF ecosystem, full of diverse entrepreneurial talent with some of DAN’s best and brightest thinkers.

“YBF and DAN will jointly participate, facilitate and generate great outcomes for DAN’s people and YBF’s community through this partnership.”




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