Dentsu Aegis Network Links Isobar & WiTH Collective

Dentsu Aegis Network Links Isobar & WiTH Collective
SHARE
THIS


What best describes you?

Isobar has announced it is linking up with digital experience agency WiTH Collective following its acquisition in September last year by Dentsu Aegis Network.

The partnership establishes the Isobar Australia Group, which includes Isobar, Soap and WiTH Collective under the leadership of Konrad Spilva (pictured above, right), CEO of Isobar ANZ Group.

The group will deliver full-service digital transformation and brand commerce solutions for clients within design, marketing, content, gaming, consultancy, and commerce.

The move enables the WiTH Collective team to leverage Isobar’s global network and capabilities, while enhancing its own skill sets in creative, data and customer marketing. The two brands are already working together on several client engagements.

Dentsu Aegis Network CEO for Australia and New Zealand, Simon Ryan, said: “Our biggest objective is to grow the capabilities and services we can offer our clients.

“Acquiring WiTH Collective – a fast-growing business with a strong reputation for excellence as a data-led, creative customer marketing consultancy – was an exciting step in that direction.

“By linking WiTH Collective to Isobar, a global and award-winning creative and digital agency, we are creating a full-service partnership offering that answers complex business problems by providing end-to-end strategy and execution of customer-focused, creative and digital solutions.”

Justin Hind (pictured above, left), co-founder and CEO of WiTH Collective Linked by Isobar, said: “It was obvious upon joining Dentsu Aegis Network that we have a strong digital and values alignment with Isobar, along with a strong sense of entrepreneurship.

“We are very excited at the opportunity to work alongside Isobar, while increasing our collaboration with the other Dentsu Aegis Network brands in line with our vision of a modern, future-focused, digital and data-driven way of marketing.”

Konrad Spilva, CEO of Isobar ANZ Group, said: “The addition of WiTH Collective to the Isobar Australia Group bolsters our strong digital agency offering and enhances our skills in the digital consultancy space – with deep expertise in business consulting, data intelligence, design thinking and application, creative, and technology.

“WiTH Collective has built a strong reputation in data and creative customer marketing and, globally, Isobar is the only agency group that has been recognised by both Gartner and Forrester as leaders.

“Ultimately, we want to help our clients create better experiences for their customers, and WiTH Collective is central to helping us meet that goal.”

Founded in 2010, WiTH Collective boasts a 75-person team at its Sydney office, with plans to expand to Melbourne and New Zealand later this year.

Please login with linkedin to comment

Latest News

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]