Dentsu Aegis Network Acquires Search Factory

Dentsu Aegis Network Acquires Search Factory
SHARE
THIS



Dentsu Aegis Network today announces the acquisition of a majority share in digital marketing agency Search Factory. This is a strategic step in cementing iProspect’s leadership position in the country as the largest performance marketing agency, following the recent addition of Scorch in Melbourne and Sydney.

To be known as Search Factory│iProspect, the agency will become part of the existing global performance marketing agency iProspect, significantly boosting the scale and capabilities of iProspect in the Brisbane market.

Search Factory│iProspect will offer a full service digital solution, creating a new value proposition in the Brisbane market as it brings together both local and global talent and knowledge to deliver cutting edge solutions for its clients. The acquisition cements the position of iProspect as the largest performance marketing agency in Australia with more than 200 people nationally.

Search Factory was founded in 2011 by Nic Blair and is one of Brisbane’s leading search and performance agencies, now with 24 people led by Nic and co-owner and CEO Michael Bell (pictured right with Simon Ryan). It is a market leader in delivery of services including SEM, content marketing, content development, analytics and digital strategy.

Nic Blair will become director and Michael Bell the managing director of Search Factory│iProspect, reporting to iProspect ANZ CEO Dan Kalinski.

Simon Ryan, CEO of Dentsu Aegis Network ANZ, said, “Bringing Search Factory into the DAN group provides us with a unique opportunity to accelerate the growth of iProspect in Brisbane and further strengthen our offering for clients in the third largest metropolitan market in Australia.

“Search Factory represents growth, technology, data and access to talent all aligned to our strategic goals for DAN and will help ensure we are at the forefront of change in the market. The reputation and performance of the business under the leadership of Nic and Michael has been exceptional and I am pleased to welcome them and their team to DAN.”

Matthew Crook, chief strategy officer and CEO of performance & data for Dentsu Aegis Network ANZ, said, “Search Factory brings an enormous amount of experience and ideas to drive innovation both locally and for iProspect nationally, with huge opportunity for us to drive results in this growing field.

“Partnering with iProspect will allow Search Factory to integrate additional services into its remit which will bring it to the forefront of performance agencies in the Brisbane market.”

Michael Bell added, “Nic and I are very excited to bring our business into the Dentsu Aegis Network. With a number of highly successful and reputable brands operating within the network in Brisbane, our partnership creates a massive opportunity for us to progress and mature the local market.

“The reputation of iProspect precedes itself as a global powerhouse when it comes to performance marketing, and partnering them will allow additional services into our remit, which is a huge win for Search Factory, our clients and people.”

Latest News

Monday TV Wrap: Brownlow Coverage Awards Seven The Medal
  • Media

Monday TV Wrap: Brownlow Coverage Awards Seven The Medal

Seven enjoyed a stellar night last night and it was all thanks to its Brownlow Medal coverage that saw Hawthorn’s Tom Mitchell crowned the AFL’s best and fairest for the 2018 season. Coverage of the actual medal event pulled an impressive 895,000 for the network, while the earlier red carpet arrivals also did well with 633,000 viewers tuning-in […]

by B&T Magazine

B&T Magazine
Stellar Concepts Wins PR Duties For New Sydney Food Festival
  • Marketing

Stellar Concepts Wins PR Duties For New Sydney Food Festival

Communications agency Stellar Concepts has been appointed by IMG Culinary to deliver a PR campaign for the launch of Taste of Sydney Collective. The food festival is an evolution of IMG’s ‘Taste of’ festival series fusing food, culture and music. Taking place at the Cutaway in Sydney’s Barangaroo precinct during November, the highly-curated event will […]

SPEED To Handle Media Planning For QICGRE
  • Media

SPEED To Handle Media Planning For QICGRE

SPEED has been appointed QICGRE’s communications strategy and channel planning agency with immediate effect. QICGRE are operators of 26 shopping centre’s across Australia, including Eastland, Castle Towers, Westpoint, Canberra Centre, Robina Town Centre and Grand Central. SPEED will provide portfolio communication recommendations across the business, as well as direct media planning support for each shopping […]

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney
  • Advertising

Former One Green Bean CEO Carl Ratcliff Resurfaces At DDB Sydney

DDB Australia has announced the appointment of former One Green Bean CEO Carl Ratcliff as chief strategy officer of DDB Sydney. Ratcliff’s appointment comes just over two weeks after it was announced that Claire Salvetti would replace him as CEO of One Green Bean. Ratcliff has more than 20 years’ experience in the world of building brands […]

The Best Time Of The Day To Check Your Emails
  • Opinion

The Best Time Of The Day To Check Your Emails

Bombarded by too many emails? Are the the little buggers taking up more of your time than they effectively should? Well, let Inventium founder and B&T regular Dr Amantha Imber (pictured below) pass on her sage words on tackling your electronic mail avalanche… I have a confession to make. I love checking email. I love how productive I feel smashing through […]

Opinion

by B&T Magazine

B&T Magazine
Culture As A Competitive Advantage
  • Opinion

Culture As A Competitive Advantage

Emma Bannister (pictured below) is founder and CEO of Presentation Studio, APAC’s largest presentation communication agency and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In her latest B&T post, Bannister says a good office culture brings a myriad of advantages you probably have not even […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]