Agency conglomerate Dentsu Aegis Network has announced the acquisition of market research company B2B International.
B2B International will become part of gyro, a full-service global agency dedicated exclusively to B2B marketing.
Headquartered in the UK with offices across Europe, the US and Asia-Pacific (Singapore, Beijing and Shanghai), B2B International provides bespoke market research solutions for its global clients.
This acquisition has been spearheaded by gyro UK and the benefits of the deal will be leveraged internationally across its global network, which includes Australia and New Zealand.
Kate Howe (pictured above, right), CEO of gyro UK, said: “We’re really excited to be joining forces with B2B International – a company we have long admired – at a time when the business-to-business space is growing fast and becoming more sophisticated than ever.
“The combination of our highly complementary services will create an unrivalled end-to-end marketing powerhouse for B2B brands, delivering greater value to our clients and continuing our trend to innovate in the market.”
Dom Weatherhead, head of gyro in Australia and New Zealand, added: “This is a truly exciting time for both businesses.
“Gyro now has unrivalled access to the B2B insights, which will allow us to deliver even more powerful work to our clients. I am delighted to welcome B2B International to the team.”
Nick Hague (pictured above, left), founder and chairman of B2B International, said: “The rapid speed at which the marketing landscape is changing demands world-leading insight-led creative communications capable of helping B2B clients win in every industry sector.
“We believe that our combined businesses can achieve just that and deliver a broader B2B offering, driven by insights and intelligence.”
The financial terms of the acquisition are undisclosed.