Denomination Creates Fresh Look For Underground Spirits

Denomination Creates Fresh Look For Underground Spirits
SHARE
THIS



Underground Spirits’ range of gin and vodka has been given a new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the uniquely smooth spirits.

Underground Spirits founder and master distiller Dr Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that was inspired by his medical and scientific background as a practitioner in obstetrics, gynecology and fertility.

What started out as a hobby has turned into an award-winning, globally recognised product with a uniquely smooth, pure finish.

The new brand identity of Underground Spirits uses a stylised map of Canberra and a snowflake shape – direct references to the provenance of the brand and the patented ultra-cold purifying ‘cryofiltering’ process.

Denomination’s use of a muted colour palette for the range was inspired by the colours of the Canberran and Australian landscape, reflecting the quality of the local, natural ingredients and the finish of the product.

Metallic ink on uncoated stock provides a beautiful, smooth and natural finish, just like the product inside. The holographic tamper seal brings a scientific feel to the bottles, echoing the innovative filtering method.

Denomination CEO Rowena Curlewis said: “We wanted to create a brand design that reflected the fresh, innovative approach of Toby Angstmann and the team at Underground Spirits, and celebrated the brand’s Canberra origins.

“This is a company that has come a long way in just two years and we wanted to convey the very real sense of excitement and love for what they do that comes across when you meet the Underground Spirits team.”

Angstmann said: “Underground is about invention, family, friends and unwavering passion. We’re proud of the progress we’ve made in the last couple of years and we’re proud of our Canberra roots.

“We think all of that is captured perfectly in our new look. The Denomination team have done a great job.”

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]