Following a competitive pitch, global personal-care brand, Palmolive has appointed DEC PR as its strategic communications partner for a new premium line of products, set to land on shelves later this year.
DEC PR will lead the digital and print focused communications for the exclusive Australia and New Zealand launch.
Ashleigh Wright, brand manager Colgate-Palmolive said, “We’re delighted to partner with DEC PR and pursue a fully integrated, omni-channel campaign that heralds the Palmolive brand’s debut into an exciting new category with the launch of a new premium product range.”
“We’re incredibly excited to be working with Palmolive to unveil this innovative new range through a high-impact creative campaign that challenges the established conventions in beauty PR,” added Agata Kenna, managing director DEC PR.
DEC PR commences work immediately.