Anna Kendrick: People Can Smell A Fake

Kieran Kesner
SHARE
THIS



The 19,000-strong audience of HubSpot’s Inbound 2016 conference were collectively floored in Boston overnight by the authentic charms of Hollywood actor Anna Kendrick.

The star of the Pitch Perfect franchise, Up In The Air, Into the Woods as well as a string of other movies and stage performances was speaking at Inbound as an inspirational keynote and Kendrick hit the mark exquisitely.

She had the crowd in equal measures of rapture and laughter as she revealed she was uncomfortable with her social media presence initially because she was trying, but failing to put a Miss America version of herself out there.

“Initially there was all these people on Twitter who were claiming to be me and so I just got on and said: no this is me thanks. I didn’t think I was going to use it much and I felt like I was putting out a really sanitised version of myself, which felt safe to myself. It was safe, the tone of it was very inoffensive and … no-one really cared about it.”

Kendrick, who was nominated for a Broadway Tony Award when she was just 12, said she used to think of something silly or funny to say and she would hold it back from Twitter. Eventually she stopped holding it back and got the most amazing reaction.

“As soon as I said something that was a little bit honest or embarrassing or like kind of admitting a behaviour like having really petty motivations for certain things, people respond to things like that because we’re all so flawed and people like to see someone else say it first.

“I found it helped me a lot because I got to put a little bit of myself out in advance and so when I got to meet people in real life and couldn’t stop myself from saying something sarcastic people knew that was just how it was going to go.”

From there she found the more she was herself online, the better experiences she had with people in real life.

Kendrick, who has just finished hr first autobiagraphy Scrappy Little Nobody, said the most valuable thing “I’ve learned is that when you try and be authentic it just doesn’t work; people can smell it on you.”

Anna Kendrick trades of genuine humour and honesty

Anna Kendrick trades of genuine humour and honesty

She relayed the anecdote of when she was promoting Into the Woods she had a bunch of behind the scenes photographs that she wasn’t allowed to share with anyone for more than a year.

“A week leading up to the release I thought I would just do a photo a day until the movie came out. It got such a big reaction, Disney got so excited about it. Since then, some other studios have asked me if I would do something similar for other movies and I just don’t want to because they know! People are savvy, you’re not fooling anybody. So coming from somewhere that is genuinely organic is the most important thing.”

A very similar thing happened with Pitch Perfect 2. A couple of girls sent me their photo standing in front of the movie poster doing the pose I was doing in that poster. It made me especially happy because when we were shooting that poster, some of the folks in the studio were getting really sweaty because I wasn’t serving them a little bit of sex . . . the people who were buying this movie don’t need me to be serving them a little bit of body, that’s not what is selling this movie.

Kendrick's audience did not need her to sex up her image to buy into the film

Kendrick’s audience did not need her to sex up her image to buy into the film

“Then I posted the photos of the girls, then more girls started sending me their photos and I posted them and the whole thing got so intense and we ended up with these big collages of photos. Then the official Pitch Perfect 2 Instagram page started saying send us your best Becca Mitchell poses and I was like: You’re ruining it! As soon as it becomes this sanctioned thing, it goes away.

“For me it’s about finding what you feel like good rise up organically and how do I just ride that?”

Latest News

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.

Women In Media Profile: Judy Sahay
  • Media

Women In Media Profile: Judy Sahay

B&T's Women in Media profiles are like a wave washing over you. Even more so if an actual wave washes over you.

by B&T Magazine

B&T Magazine
How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)
  • Marketing
  • Opinion

How B2B Companies Can Use Their Customer Data More Effectively (And Why They Need To)

In this opinion piece, SalesPreso co-founder and CMO Joel Thomson (pictured below) explains how B2B companies can use their data more effectively and deliver a personalised customer experience that matches their B2C counterparts. From the Cambridge Analytica scandal to the EU’s recent GDPR legislation, this year has prompted individuals all over the world to consider […]

Opinion

by B&T Magazine

B&T Magazine
M&C Saatchi Launches THIS Film Studio
  • Advertising
  • Marketing
  • Media

M&C Saatchi Launches THIS Film Studio

Not one to rest on its laurels, M&C Saatchi unveils new production studio it hasn't called 'Not One To Rest On Laurels'.

Creative Agency Launches Project Management Tool ‘Hassl’
  • Advertising
  • Technology

Creative Agency Launches Project Management Tool ‘Hassl’

Yesterday at TedX Melbourne the team behind award-winning, Melbourne-based agency Your Creative launched their new tech venture Hassl, the project management platform taking on Trello and the likes. With the belief there was a better design solution to project management, the platform has been developed over the last two years in collaboration with their clients. […]

ABC Axes Tom Ballard’s Tonightly
  • Media

ABC Axes Tom Ballard’s Tonightly

It's one of the ABC's edgier, controversial shows, but Tom Ballard's proven too edgy and controversial for ABC chiefs.

Taboola Strengthens APAC Programmatic Offering With New Partnership
  • Advertising
  • Media

Taboola Strengthens APAC Programmatic Offering With New Partnership

Global discovery platform Taboola has announced a strategic partnership with Wider Planet, Korea’s largest demand-side and data management platform. The partnership builds on Taboola’s programmatic efforts in Asia-Pacific, and will bring together Korea’s largest demand platform for agencies and brands to provide access to Taboola’s global audience through premium publisher placements. The partnership means advertisers […]

The Haus Picks Up Two New Clients
  • Marketing

The Haus Picks Up Two New Clients

The Haus announces two new client wins. Admittedly, not as good as winning three, but far better than losing four.