Deakin University Launches New Website Redesign Via Creative Technology Agency DT

Deakin University Launches New Website Redesign Via Creative Technology Agency DT
SHARE
THIS



Creative technology agency DT has launched a website redesign for one of the country’s premier universities, Deakin.

The redesign aims to highlight Deakin’s focus on being a digital leader in its field and its longstanding record for use of cutting-edge technology. DT’s CEO Brian Vella said the new website is the result of months of research, testing and design work to produce a simple and contemporary design to accommodate multiple requirements.

“We really wanted to produce a website that would make complex decisions easier through excellent information design. This was all about helping people research as a community, instead of leaving them to evaluate options alone. We’ve used immersive, emotive content that should appeal to and accommodate the diverse needs of a university’s public-facing audience,” said Vella.

DT’s team benchmarked against the best global experiences in the world, not just the best university websites, to come up with its strategy.

Matt Edge, director of digital Marketing at Deakin, said the university had engaged DT as a result of wanting to achieve its ‘LIVE the future’ strategic vision of driving the digital frontier, by delivering a category defining public-facing website. Founded upon deep audience-centric insight, Deakin wanted to create a meaningful experience for the broad audiences who visit their site, he said.

“Deakin aims to build the jobs of the future, using the opportunities of the digital age to widen access to education and make a difference to the communities it serves,” said Edge.

“It is vital that we have a website that reflects these aims, as well as our focus on and promise to advance learning, ideas, value and experience over the next five years leading up to 2020. We are thrilled with the result, which we feel reflects the true brand values of our university while providing a source of contact that goes well beyond just information provision.”

The public-facing website redesign work was won by DT through a series of competitive pitches to a multitude of Deakin stakeholders. DT was engaged to undertake two main components: firstly, a future vision of what the Deakin website could be and what it could represent. And secondly, the visual design of the website itself.

In addition to the website redesign, DT began working with the broader Marketing Division on content strategy, content production and campaign development.

Work began in 2015, when DT undertook user research to gain insights about Deakin’s broad range of public-facing audiences. “The insights fed into an ‘Experience Vision’, formulating measurable principles for an exceptional experience to ensure DT could articulate what ‘category defining’ really meant and hold the site accountable to best-in-class,” said Tracy Brown, experience design strategy director.

“Throughout the design process there was ongoing validation with potential users of the site. Deakin’s stakeholders were engaged through showcases every fortnight, keeping them up to date with the progress made in the design, content and build of the site.”

DT developed and executed a range of components of the platform, including: experience strategy, user research, experience design (UX and visual), art direction, content strategy and content writing. Brown said an ambitious client vision meant that as designers they needed to think less traditionally, resulting in a particularly unique platform.

“We introduced black and white photography as a contrasting element to Deakin’s vibrant colour palette. Immediately the black and white lends an editorial and mature sensibility to staff and student testimonials, while at the same time makes for dramatic introductions to product pages. It is a clear stand out from competitor websites,” said Brown. “Additionally an extensive IA was made manageable for users through a fully responsive left hand side menu that allows users to navigate in a linear and progressive manner. We also introduced a “mosaic” pattern to start and end pages in an engaging and unexpected way. This pattern is an element that will become distinctly Deakin over time.”

The new site can be viewed at www.deakin.edu.au

DT is part of WPP AUNZ, the region’s leading marketing communications and content group.

CREDITS

DT

Tracy Brown – Experience Design Strategy Director

Nicki Wright – Lead Experience Design Director

Nick Crawford – Senior Experience Designer

Nick Taras – Senior Content Strategist & Writer

Ladoo

Ladoo is the largest Australian provider of Squiz Matrix web development services.

Latest News

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account
  • Advertising
  • Media

Indy Agency This Is Flow Wins Cruiseco’s $5 Million Media Account

Travel organisation Cruiseco has announced the appointment of Sydney independent agency This is Flow (TIF) to handle its $5 million media account. This is the first time Cruiseco has appointed an agency, having managed its communications internally. Cruiseco is the largest and broadest distributor of cruise products in the Southern Hemisphere. With a membership base […]

Women In Media Profile: Naomi Shepherd
  • Media

Women In Media Profile: Naomi Shepherd

Need a Monday morning pick-me-up? You could stand naked next to the office fridge or read these inspiring words.

by B&T Magazine

B&T Magazine
APN Outdoor Takes Off With Queenstown Airport Contract
  • Advertising
  • Media

APN Outdoor Takes Off With Queenstown Airport Contract

Out-of-home media business APN Outdoor has won the tender for New Zealand’s Queenstown Airport. As part of the new agreement, APN Outdoor has flagged extensive development plans for Queenstown Airport’s advertising assets. The new contract adds Queenstown Airport to APN Outdoor’s existing portfolio of Auckland and Christchurch Airports. The media company will hire a South […]

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ
  • Media

Havas Secures Exclusive ‘Fight Of Champions’ Broadcast Rights With Foxtel For Australia & NZ

Havas Sports & Entertainment ANZ, a division of the broader global full-service agency Havas, has confirmed an exclusive deal with Foxtel to showcase the World Boxing Association (WBA) Welterweight Championship across the trans-Tasman. Billed as the ‘Fight of Champions’, Manny Pacquiao and Lucas Matthysse will square off for the WBA Welterweight belt this Sunday. Havas […]

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?
  • Media
  • Opinion

The Question On Everybody’s Lips At Cannes: How Did Tesco Win The Grand Prix Media Lion?

In this guest post, PHD’s Chloe Hooper (pictured below) analyses the campaign that claimed top honours in the Media category at Cannes this year. I sat in the auditorium as the Cannes Media Lion winners for 2018 were awarded. One thing became instantly clear to me: it is all about taking home Gold or the Grand Prix. […]

Opinion

by B&T Magazine

B&T Magazine
MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope
  • Advertising
  • Campaigns

MINI Australia Showcases New ‘Connected’ Vehicles Via Vizeum & Posterscope

An integrated campaign by Vizeum Melbourne for MINI Australia’s new ‘Connected’ vehicles will see digital out-of-home (DOOH) served via Posterscope’s Liveposter platform. Delivered centrally, the campaign will showcase the flexible qualities DOOH provides via multiple creatives targeted with specific data overlays such as location, traffic, time of day, and weather triggers such as rain. The […]

Women In Media Profile: Lisa Sheehan
  • Media

Women In Media Profile: Lisa Sheehan

The delightful Lisa Sheehan straps into B&T's "cage of truth" we actually prefer to call our Women in Media profiles.

by B&T Magazine

B&T Magazine
News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day
  • Advertising
  • Campaigns
  • Marketing
  • Media

News Corp, Storyful & Fox Sports Join Forces To Support AIME Hoodie Day

News Corp Australia, Storyful and Fox Sports have joined forces in support of 2018 AIME Hoodie Day with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. Fox League presenter Hannah Hollis (pictured above) fronts the AIME Hoodie Day campaign, conceptualised, designed and created by News Corp’s trade marketing […]

Storyation Finalist For Global Content Marketing Agency Of The Year
  • Marketing

Storyation Finalist For Global Content Marketing Agency Of The Year

Sydney content marketing agency Storyation has been named a finalist for global Content Marketing Agency of the Year in the Content Marketing Association Awards in the US.  The only Australian agency on the short-list, Storyation was founded by two former Fairfax Media executives Lauren Quaintance (right in photo) and Mimi Cullen (left) and its clients include Tourism […]

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular
  • Marketing

Jaden Social Claims Integrated Marketing Tender For NSW Schools Spectacular

Jaden Social has been awarded the tender to handle integrated marketing for the NSW Schools Spectacular. The agreement will see Jaden Social manage marketing, media, digital and social across the 2018 to 2020 productions of Schools Spectacular, held at Qudos Bank Arena in November. Jaden Social underwent a competitive pitch to secure the account, in […]

APD Australia Appoints New Head Of Digital Product & Strategy
  • Marketing
  • Technology

APD Australia Appoints New Head Of Digital Product & Strategy

Digital transformation business APD has announced the appointment of Chris Butterworth as its Australian head of digital product and strategy. Based in Melbourne, Butterworth (pictured above) will be responsible for building on APD’s owned media team, growing its range of services and developing cross-channel products. Butterworth joins APD from Reprise Digital, where he was most […]