DDI Launches Fat Prophet’s (Unapologetic) Global Contrarian Fund

DDI Launches Fat Prophet’s (Unapologetic) Global Contrarian Fund

Independent creative agency, DDI, has today launched the Fat Prophet’s Global Contrarian Fund with an unapologetic brand stance that is as unconventional as they are in the financial category.

Fat Prophets was founded in 2000 and the company has since grown to become an internationally recognised and trusted financial services brand. From modest beginnings in Australia, Fat Prophets has expanded their footprint to include offices in Sydney, London and Auckland.

DDI’s new campaign “Hunt the Herd” will encompass Outdoor, Digital, Mobile and DM. The campaign talks to investors on the tipping point of toeing the line. Deep down, these investors know that no one grows much from inside their comfort zone so to get ahead, you have got to break free from the herd.

FatProphets Outdoor Signage

There’s nothing conventional about Fat Prophets – going against the grain is part of their brand DNA. DDI wanted to approach their advertising with the same contrarian mindset, breaking free from financial hedge fund advertising conventions – aligning more with an attitude, and less with wordy financial jargon.

Commenting on the company’s latest campaign, Angus Geddes, founder and CEO of Fat Prophets, said: “Our relationship with DDI goes back to the very beginning when they came up with the name ‘Fat Prophets’. There’s one thing we always expect when we loop DDI into a project, and that is the work they create will be totally alternative – something that fairs very well in our business and drives results.”

Angie Laxton, lead strategist at DDI, added: “Everyone has an inner rebel, our job was to whisper sweet nothings to it.”

CREDITS

Agency Team:

Founder: Bernd Winter

Creative Director: Chris D’Arbon

Lead Strategist: Angie Laxton 

Client:

Patrick Ganley, Chief Operating Officer, Fat Prophets




Please login with linkedin to comment

DDI Fat Prophets

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]