DDI Launches Fat Prophet’s (Unapologetic) Global Contrarian Fund

DDI Launches Fat Prophet’s (Unapologetic) Global Contrarian Fund
SHARE
THIS



Independent creative agency, DDI, has today launched the Fat Prophet’s Global Contrarian Fund with an unapologetic brand stance that is as unconventional as they are in the financial category.

Fat Prophets was founded in 2000 and the company has since grown to become an internationally recognised and trusted financial services brand. From modest beginnings in Australia, Fat Prophets has expanded their footprint to include offices in Sydney, London and Auckland.

DDI’s new campaign “Hunt the Herd” will encompass Outdoor, Digital, Mobile and DM. The campaign talks to investors on the tipping point of toeing the line. Deep down, these investors know that no one grows much from inside their comfort zone so to get ahead, you have got to break free from the herd.

FatProphets Outdoor Signage

There’s nothing conventional about Fat Prophets – going against the grain is part of their brand DNA. DDI wanted to approach their advertising with the same contrarian mindset, breaking free from financial hedge fund advertising conventions – aligning more with an attitude, and less with wordy financial jargon.

Commenting on the company’s latest campaign, Angus Geddes, founder and CEO of Fat Prophets, said: “Our relationship with DDI goes back to the very beginning when they came up with the name ‘Fat Prophets’. There’s one thing we always expect when we loop DDI into a project, and that is the work they create will be totally alternative – something that fairs very well in our business and drives results.”

Angie Laxton, lead strategist at DDI, added: “Everyone has an inner rebel, our job was to whisper sweet nothings to it.”

CREDITS

Agency Team:

Founder: Bernd Winter

Creative Director: Chris D’Arbon

Lead Strategist: Angie Laxton 

Client:

Patrick Ganley, Chief Operating Officer, Fat Prophets

Please login with linkedin to comment

DDI Fat Prophets

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?