Aussie retailer David Jones has appointed Maud and Medium Rare as its brand agency and content agency respectively.
The appointments come after David Jones confirmed a review of its creative agency roster, with the business transitioning to Melbourne.
A David Jones spokesperson told B&T that the company is “focused on finding new ways to connect with our customers and we believe Maud and Medium Rare are the right partners for us to collaborate with on this.
“Maud will be driving bigger, bolder moments for David Jones, whilst Medium Rare will lead our content strategy and approach; already via JONES magazine, but additionally in driving content-led campaigns for key categories.
“We believe both partners are exceptionally well-placed to elevate David Jones customer engagement and bring about a fresh and exciting new creative direction for the business.”