Data Fails You Don’t Want To Repeat in 2015

Data Fails You Don’t Want To Repeat in 2015

This story was originally published by

Publicis-Omnicom, Sony and eBay top the list of data-related bungles in 2014.

SHARE
THIS



Many have called 2014 the year of the data breach, yet despite a flood of media reports detailing breaches and leaks last year. Here’s what NOT to do in 2015.

Publicis and Omnicom Merger Dies
It was supposed to be a big win for big data. When Publicis Groupe and Omnicom Group announced a $35 billion mega-merger in July of 2013, the firms made a point of telling investors their combined scale would lead to greater efficiencies fueled by their combined pool of data and analytics-based insights. More than nine months later, the holding company behemoths parted ways, announcing the death of the deal.

Sony Pictures Hacked
In November, the film studio became the subject of a hack which has resulted in a stream of data leaks of unreleased film content, executive salary information, embarrassing email exchanges and celebrity contact information. As reported by The New York Times, alleged hackers Guardians of Peace are associated with the North Korean government, which is reportedly offended by an unreleased Sony film called “The Interview” about journalists involved in an assassination plot against North Korea leader Kim Jong-un. In addition to the cancellation of the film’s opening and damage to the Sony brand, the breach could have broader implications for U.S.-North Korea relations.

Ebay User Data Exposed
In May, hackers exposed personal data associated with 145 million users of the auction site, more than double the number of people affected by the Target data breach.

Uber Gets Creepy
Uber has come under fire for underhanded tactics used to defeat the competition and establish loyal clientele in new cities. But its “God View” capability also attracted critics. The option allowed privileged users to track Uber vehicles in a given city. Another more extreme version, reportedly called “Creepy Stalker View,” allowed viewers to watch where specific customers were traveling via the service.

For the full read, click here.

*Lead image source: AdAge

Latest News

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]