The Daily Mail’s Mason Rook Joins ARN As Commercial Director

The Daily Mail’s Mason Rook Joins ARN As Commercial Director
SHARE
THIS



Australian Radio Network (ARN) has announced the appointment of Mason Rook to the role of commercial director.

Rook will be responsible for leading ARN’s Sydney and Brisbane commercial teams, and will report to the company’s chief commercial officer, Emma-Jayne Owens.

He brings more than 15 years’ media experience in TV and digital sales to ARN from his roles with the Seven Network, ninemsn/Mi9.

Most recently, Rook was the commercial director at The Daily Mail, where he led sales strategy, marketing and commercialisation for the brand in the Australian market.

Owens said Rook has been a successful commercial leader for over 15 years within traditional and digital media owners.

“He brings a wealth of passion, energy and experience to ARN at a time when we are transforming our business,” she said.

“I’m looking forward to working with him again as he joins ARN’s commercial leadership team.”

Commenting on his appointment, Rook said he was delighted to be joining ARN.

“As [the] market leader in audio with ambitious plans for the years ahead, the prospect of leading the Sydney and Brisbane commercial teams and being part of the next stage in the evolution of the business is an incredible opportunity,” he said.

Rook will commence his new role at ARN in early January.

Latest News

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers
  • Media

NGEN Winners Create World-First Virtual Mentoring World For Deaf Teenagers

The winners of last year’s MFA Awards NGEN category have brought their unique idea to life and built a world-first virtual mentoring world for deaf teenagers inside Minecraft, called League of Hearoes. After months of testing, the world has launched weekly live events, attracting more than 50 deaf or hard of hearing (DOHH) teenagers.

Hit Network Reveals New Breakfast Line-Up For Adelaide
  • Media

Hit Network Reveals New Breakfast Line-Up For Adelaide

Southern Cross Austereo’s Hit Network has announced that Rebecca Morse and Andrew Costello will become its new breakfast radio hosts in Adelaide from 2019. The Bec and Cosi show will take to hit107 airwaves on 21 January 2019. It replaces Amos, Cat & Angus, which finishes up tomorrow. Presenting Network Ten’s Adelaide news bulletin for […]

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)
  • Media

Wednesday TV Wrap: The Block Sees Off The Bachelor (Just)

Nine’s The Block was the most watched entertainment show of Wednesday night, narrowly seeing to Ten’s The Bachelor by 881,000 to 854,000, respectively. Ten’s latest attempt at a homegrown drama, Playing For Keeps, debuted last night with a promising 583,000. The Block was enough to give Nine the biscuits, winning last night with 28 per cent audience […]

by B&T Magazine

B&T Magazine
Cummins&Partners Wins Media Account For Red Cross Blood Service
  • Advertising
  • Media

Cummins&Partners Wins Media Account For Red Cross Blood Service

The Australian Red Cross Blood Service (ARCBS) has appointed Cummins&Partners as its new media partner following an extensive competitive pitch review. The media remit has been added to creative services at Cummins&Partners, creating more of a full-service partnership with ARCBS. Samantha Bartlett, marketing director at ARCBS, said: “We are absolutely delighted to appoint Cummins&Partners as […]

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars
  • Advertising
  • Campaigns

Diesel Turns Online Hate Into Cool New Fashion Campaign Littered With Stars

Italian youth fashion brand Diesel has unveiled its latest campaign that uses social media hate and turns it into a clever new campaign. The ad stars Nicki Minaj, Gucci Mane, Bella Thorne, Tommy Dorfman, Miles Heizer, Yovanna Ventura, Barbie Ferreira, Yoo Ah-In and Jonathan Bellini. Each celebrity chose some of the worst comments they’d received, and Diesel designed exclusive items for each […]

by B&T Magazine

B&T Magazine
Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business
  • Marketing

Infographic: How Sponsoring An Event (Like Goat Yoga Or A Garlic Festival) Can Grow A Business

A common malady of marketers is how to best spend their marketing dollars and get the best outcomes (ie. sell more stuff). But a new study suggests that going “hyper-local” could be an easy and effective place to start. The study, by US marketing firm Zipsprout, says that micro-targeting local consumers via corporate sponsorships can be one of […]

by B&T Magazine

B&T Magazine
Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine