CX Agency Lavender Renew Commitment To Training New Generation

CX Agency Lavender Renew Commitment To Training New Generation

After a successful first year that resulted in the full-time hiring of all five participants, CX agency Lavender today opened the 2017 intake for its Genus Graduate Program. Applications for the program, which offers ambitious and driven graduates the opportunity to make their mark in the world of marketing and communications, close on 19 September.

Andrea Sophocleous
Posted by Andrea Sophocleous

The Genus Graduate Program is part of Lavender’s long-term commitment to growing its own talent through ongoing training and development, which is reflected in the fact that one third of Lavender employees have been with the agency for more than three years – far in excess of the average tenure in agencies.

Lavender took on five graduates for the 2016 intake, from an impressive 87 applicants, with all five offered permanent full-time positions in roles that suited their strengths. Four are still with Lavender today, with only one of the five chosen leaving to join a start-up in her field of passion, the art world.

This year, the agency is offering another five graduates the opportunity to work across different parts of the business, from account management to strategy, creative and production, as well as data and technology, in both Lavender’s Sydney and Melbourne offices.

To recruit the 2017 Genus Grads, Lavender has once again created a campaign driving interested candidates to the dedicated Genus Graduate Program responsive website (with mobile and tablet versions) where they can watch a video outlining the benefits of the program and then apply online. 

Each graduate will be assigned a mentor to guide them through everyday agency life and like all Lavender employees, Genus Grads will have access to Lavender Master Classes, led by internal and external industry experts, as well as industry courses paid for by the agency.

Roy Capon, CEO of Lavender, said, “When Lavender first started in 1997 we set out to do things differently to other agencies ­­– to genuinely put customers and people first. To be a company that creates real substance in all relationships, whether that’s with our clients, our clients’ customers or our people.

“And while the world, our services and agency have dramatically changed in that 20 years, the principle of putting people first has not.

“Our Lavender Genus Graduate Program is the embodiment of this strategy and is an integral part of Lavender’s commitment to investing in our industry’s future leaders.”

Genus Grads will commence work in January 2017.