CX Agency Lavender Lures Nick Andrews To Senior Strategy Role

CX Agency Lavender Lures Nick Andrews To Senior Strategy Role
SHARE
THIS



CX agency Lavender has bolstered its senior team with the appointment of Nick Andrews as Strategy Partner.

Andrews (pictured) was most recently Planning Partner at DDB Group, where he spent close to nine years working on blue-chip brands such as Volkswagen, Audi, Westpac, Arnott’s, Dell, McDonald’s, Tourism Australia and Unilever.

His multi-disciplinary experience, including brand positioning, product development, media planning, customer experience and digital marketing, further strengthens Lavender’s CX capabilities and overall objective to deliver transformative CX for its clients. He will also play a central role in Lavender’s recently launched consulting arm, Lavender Consult.

Among his extensive achievements, Andrews played a key role in DDB’s brand redesign and repositioning of Westpac since 2012, building the profile of travel website Expedia in Australia and in growing Volkswagen’s market share of the Australian automotive market. He commences his role at Lavender on Monday 28 November.

Lavender CEO Roy Capon said, “Nick’s unique mix of media and brand strategy expertise, coupled with the tenacity to find deep customer insights, is a potent combination of skills that will greatly benefit our clients while also helping to establish our Lavender Consult offering.

“I look forward to him joining the expanding team as Lavender embarks on its next stage of growth.”

Nick Andrews added, “Everyone you speak to has really nice things to say about Lavender and after meeting Roy and Will Lavender, I was instantly attracted to the culture of the agency.

“Having spent most of my career with multinationals, joining a nimble independent agency that has big ambitions and a unique perspective is very exciting. I can’t wait to get in there and make a difference.”

Andrews’ appointment follows the recent hire of Eric Folger as head of experience design.

Please login with linkedin to comment

nick andrews Tablet App

Latest News

oOh! Taps Virgin Mobile CEO As Chief Customer Officer
  • Media

oOh! Taps Virgin Mobile CEO As Chief Customer Officer

oOh!Media has appointed former Virgin Mobile chief executive officer David Scribner as its chief customer officer, a new role to support the company’s strategy to deliver on its vision of being a new out of home media company. Scribner, one of the few former chief marketing officers who was elevated to CEO, brings proven experience in […]

Sunday TV Wrap: The Project’s Serena Williams Coup Fails To Rate As Ten’s Share Hits Worrying Low
  • Media

Sunday TV Wrap: The Project’s Serena Williams Coup Fails To Rate As Ten’s Share Hits Worrying Low

It was arguably The Sunday Project’s coup of the year – a one-on-one interview between star recruit Lisa Wilkinson and tennis ace Serena Williams, yet once again the show failed to pull an audience last night. Despite Williams’ reluctance to answer any questions about her recent US Open meltdown and Wilkinson’s admirable persistence, last night’s episode struggled to […]

by B&T Magazine

B&T Magazine
Officeworks & Initiative Renew Media Contract
  • Media

Officeworks & Initiative Renew Media Contract

After a closed review, Initiative has successfully renewed its national media planning and buying communications contract with one of Australia’s leading every-channel retailers, Officeworks. The renewal continues a partnership that started in 2008. Initiative drew heavily on its knowledge and experience in the review period to forecast tangible efficiencies and effectiveness for future Officeworks media investments. […]

Study: 93% Of Aussie Parents Want Water Marketed To Their Children
  • Marketing

Study: 93% Of Aussie Parents Want Water Marketed To Their Children

A new study by parent advocacy group Parents’ Voice has found that 93 per cent of Australian parents agree that water should be the default option in kids’ meals and have labelled the fast food outlets as main culprits for promoting sugary drinks. The advocacy group is increasing the pressure on fast food companies with a new […]

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]