Curated Content Opens First U.S. Office in Los Angeles

Curated Content Opens First U.S. Office in Los Angeles

Australian content and inbound marketing agency, Curated Content has officially opened the doors to its Los Angeles office. The news comes only weeks after announcing the launch of its Hong Kong office, following the acquisition of foundation client, Marriott International, via Curated Content’s visual analytics brand, Datalabs.

Asha Eapen
Posted by Asha Eapen

Curated Content, headquartered in Melbourne Australia, and with offices in Sydney, and Hong Kong, views the extension of its network as a key pillar shoring up its ability to focus its content, inbound marketing and visual analytics capabilities squarely on the Asia-Pacific region.

As a key partner of global inbound marketing platform, HubSpot, Curated Content offers seamless and scalable marketing automation solutions for clients all over the world, particularly in the Asia-Pacific region.

Curated Content’s expertise in content strategy, visual and written content and distribution services, is complimented by Datalab’s suite of data visualisation and analytics products. Together, playing in the content and data space, Curated Content and Datalabs offer one of Australia’s most robust and comprehensive end-to-end service models.

Heading up Curated Content’s Los Angeles office will be Adam Wiggins in the role of head of strategy. Wiggins will work closely with Curated Content’s digital marketing manager, Julia Gumbleton, a former digital strategist at Australian Radio Network, who will work out of the Melbourne office.

“Adam’s specialist inbound marketing skills and experience first impressed us when he was our client. When the opportunity came to bring him on board, we absolutely jumped on it. Adam is thrilled to be back home in the states doing what he loves in a market he knows very well. With Julia’s experience and digital marketing skills added to the mix, they make for an impressive duo,” Curated Content co-founder and MD Cath Pope said.

“Our company’s focus on the Asia-Pacific region represents exciting opportunities and has always been our goal since the get-go. Our data-driven approach to content and inbound marketing, and the capability to analyse and report on those efforts using Datalabs’ range of beautiful visual reporting products is great news for clients looking for absolute transparency and detailed insights into their marketing efforts.”

Latest News

Google France Made An Escape Room And Is Making Its ‘Prisoners’ Use Apps To Get Out
  • Marketing

Google France Made An Escape Room And Is Making Its ‘Prisoners’ Use Apps To Get Out

For some reason, Escape Rooms are suddenly cool, and despite films such as Saw making the concept of locked rooms and complex puzzles wildly unpopular, Google France has gone ahead and built one anyway. According to AdWeek, Google France teamed up with We Are Social to create Première Pièce, an escape room that gives you […]

by B&T Magazine

B&T Magazine
Australia Snags 13 INMA Global Media Awards
  • Media

Australia Snags 13 INMA Global Media Awards

Australia’s news media publishers have won an impressive 13 INMA (International News Media Association) Global Media Awards, second only to the US in the awards tally.

Google Maps Allows Branded Pins On Search Results
  • Technology

Google Maps Allows Branded Pins On Search Results

According to Google, People’s online and offline worlds are colliding — nearly one third of all mobile searches are location-based. Google announced it will begin experimenting with local search ads on Google Maps, including a drop pin to notify nearby customers of a related search nearby and Promoted Pins for paying businesses. In a blog post, Google […]

Pandora’s Nicole McInnes Resurfaces As eHarmony’s New Marketing Director
  • Marketing

Pandora’s Nicole McInnes Resurfaces As eHarmony’s New Marketing Director

Putting her match-making skills to the test, Nicole McInnes has been appointed marketing director for online dating site eHarmony. She takes over from Lynsey Tomkinson who left in late April to return to the UK. McInnes was previously marketing director for music streaming company Pandora Radio, but quit suddenly two weeks ago. At that same time, Pandora […]

by B&T Magazine

B&T Magazine
Core Rebrands As The Core Agency And Boosts Team With Six New Hires
  • Marketing

Core Rebrands As The Core Agency And Boosts Team With Six New Hires

Core has rebranded as The Core Agency to better reflect its broader offering, scale and the brand-centric approach it offers clients. The change follows a period of significant growth for the independent Sydney creative agency which has seen it bolster its ranks with six new appointments.

Study: “It Takes 12 Positive Customer Experiences To Negate One Negative One!”
  • Marketing

Study: “It Takes 12 Positive Customer Experiences To Negate One Negative One!”

In what could possibly be a case of the blindingly obvious, a new report says consumers don’t become loyal to a brand until after purchase and it’s only then that marketers should focus on how to build the relationship. The study, by UK market research firm BI Intelligence (the research element of Insider Business), found that 38 per […]

by B&T Magazine

B&T Magazine
SCA Scores Exclusive Radio Rights Of Rio Olympics
  • Media

SCA Scores Exclusive Radio Rights Of Rio Olympics

If radio is your platform of choice when it comes to the Olympics, you’ll be listening on Southern Cross Austereo’s Triple M network for the Games in Rio. The radio company has signed a deal with the Seven Network to be the official FM commercial radio partner of the Rio Olympic Games in August this […]

by B&T Magazine

B&T Magazine
Female Jogger on Coleman Avunue in Morro Bay, CA 5-2-07 - Photo by Mike Baird http://bairdphotos.com Canon 20D 100-400mm IS lens handheld from an outrigger canoe.
  • Marketing

Anytime Fitness Australia Partners With Women’s Fitness In Unique Content Partnership

Collective Media (on behalf of Anytime Fitness Australia and the Collective Wellness Group) and Women’s Fitness (WF) publishers, Citrus Media, have struck a new partnership which will give Anytime Fitness access to Women’s Fitness’s award winning health, fitness and lifestyle content. Editorial from flagship publication Women’s Fitness will be used to enrich Anytime Fitness’s social media and digital content offerings, while Anytime Fitness in turn will help grow the Women’s Fitness audience by exposing the WF brand to their 435,000 members.

Melbourne Racing Club Appoints Independent Agency The Royals
  • Media

Melbourne Racing Club Appoints Independent Agency The Royals

The Melbourne Racing Club (MRC) has appointed independent agency, The Royals, to handle all strategic and creative requirements after a competitive pitch process spanning several months. Jason Shugg, executive director marketing and membership at the MRC explained how the new direction for the 2016 Caulfield Cup Carnival set the tone for the successful agency pitch. “The […]