Cummins&Partners Launches Men’s Health Initiative MAYEIGHT

Cummins&Partners Launches Men’s Health Initiative MAYEIGHT
SHARE
THIS



Cummins&Partners Sydney has created MAYEIGHT!! – a new men’s health initiative – for the Movember Foundation.

This important mental health initiative is in response to the fact that for a lot of Aussie men – life gets busy and they lose touch with their mates. That leaves millions of guys at risk of feeling isolated – which can lead to depression, or even worse, suicide.

MAYEIGHT!! takes place on May 8 (c’mon say it out loud if you still don’t get it!), and aims to improve the social networks of Aussie men by giving blokes a nudge to catch up with a mate, as May 8 will from this day forth be known as an excellent ‘date to catch up with a mate’.

Paul Villanti from the Movember Foundation’s said “We know from research that men aren’t great at making or keeping friends, and that connections tend to drop off once men hit their 30s. There’s good evidence that, for men, maintaining social connections is an important protector against mental health problems,” said Mr Villanti.

Burger chain Grill’d has also thrown their support behind the inaugural MAYEIGHT!! They are asking guys to bring a mate along to Grill’d, and offering 2-for-1 burgers on the day, encouraging them (for the first and only time) to talk with their mouths full. All you have to do to get your free burger is a) have a mate with you, and b) say ‘MAYEIGHT!!’ to the person taking your order.

Adam Ferrier, CSO and consumer psychologist at Cummins&Partners said, “The initiative was developed from the insight that social fabrics break down as men get older, and life gets busier. Women often make more of an effort to maintain their social connections, whereas men just kind of let it slide. We want to make it as easy as possible for men to catch up with a mate by suggesting a day to do it, giving them a burger, and having a bit of fun with MAYEIGHT!!. Hopefully the campaign creates a bit of PR and conversation around the issues of men and social connections too. We’d love MAYEIGHT!!, to become a significant engagement platform for The Movember Foundation. ”

Tom Martin co-ECD at Cummins&Partners said, “We hope guys take advantage of MAYEIGHT!! And use it as a day to catch up with someone they’ve been meaning to. We’ve bought the initiative to life with a few moving parts through social, TV and PR so hopefully lots of guys connect with the idea and connect with a mate”.

Visit mayeight.com for more information and Grill’d locations to get your man burger.

CREDITS

Movember Foundation

Charlotte Webb – Asia Pacific Director

Meagan Bell – Marketing Manager

Juliette Smith – Marketing Manager

Molly Hyndman – PR Manager

 

Cummins & Partners Sydney

Rebecca Bezzina – Managing Director

Julian Schreiber – Executive Creative Director

Tom Martin – Executive Creative Director

Mandie van der Merwe – Creative Director

Avish Gordham – Creative Director

Josh Campbell – Copywriter

Alastair Flack – Art Director

Julian Hartley – Copywriter

Rob Gordan – Art Director

David Flanagan – Group Account Director

Olivia Etzine – Account Executive

Adam Ferrier – Chief Strategy Officer

Jess Belgiovane – Broadcast Producer

Crystal Rata – Digital Producer

Bill Doig – Executive Producer

James Greet – Chief Media Officer

Kirsty Muddle – Chief Innovation Officer

 

Grill’d

Amy Smith – Marketing & Brand Director

Ingrid Kelly – Brand Activation & Promotions Manager

Nik Burton – Digital Marketing Manager

Please login with linkedin to comment

Latest News

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard
  • Campaigns
  • Marketing
  • Technology

Kellogg’s Creates AR Halloween Trick Or Treat Experience Via Shazam & Orchard

Breakfast cereal manufacturer Kellogg’s has joined forces with Shazam and digital agency Orchard to deliver a first-of-its-kind augmented reality (AR) Halloween Trick or Treat experience for families. The campaign, which leverages Shazam’s visual recognition platform and recently-launched AR platform, sees Kellogg’s pilot the replacement of physical gifts in cereal packs with a digital experience that […]

Kraft Heinz Appoints Cummins&Partners As New Creative Agency
  • Advertising

Kraft Heinz Appoints Cummins&Partners As New Creative Agency

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Patrick Delany (CEO, Fox Sports), Hugh Marks (CEO, Nine Entertainment Co), Miranda Devine (Columnist, News Corp), Michael Miller (Executive Chairman, News Corp Australasia), Grant Blackley (CEO & Managing Director, Southern Cross Austereo) at Radio Alive 2017
  • Media

Media Bosses Weigh In On Ten-CBS Deal

Do you enjoy articles featuring industry big-wigs? Well, it doesn't come much bigger and wiggier than this, we say.

by B&T Magazine

B&T Magazine
Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy
  • Marketing

Kantar TNS’ Ali Dexter Joins T Garage As Director Of Insights & Strategy

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam.  “After […]

XXXX on Tuesday, March 21, 2017, in Las Vegas. (Jeff Bottari/AP Images for Adobe)
  • Advertising

Adobe Releases Advertising Cloud App

Not one, but two Adobe announcements. The tech elves have been busy this week, not that we're inferring Adobe is Santa.

Facebook Updates Its VR Offering
  • Technology

Facebook Updates Its VR Offering

Do you loathe Facebook for nicking all the ad cash? Well, why not scream "A pox upon you Zuckerberg" while reading this.

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy
  • Marketing

InterContinental Perth City Centre Chooses Bonfire To Build Digital Strategy

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Datalabs Announces New Hire And Promotion
  • Marketing

Datalabs Announces New Hire And Promotion

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

OLYMPUS DIGITAL CAMERA
  • Advertising

Inskin Grows Sydney Team With New Designer

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch
  • Marketing

Agent99 PR Signs Finance Industry Thought Leader Vanessa Stoykov For TV Show Launch

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign
  • Media

Susie Porter & Jacki Weaver Lend Support To Young Filmmaker In Crowdfunding Campaign

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]