Criteo Unveils New Advertising Tech That Gives Publishers Better Purchasing Power

Criteo Unveils New Advertising Tech That Gives Publishers Better Purchasing Power

Performance marketing technology company Criteo has announced the launch of Criteo Direct Bidder, header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s global client base.

Amelia Banks
Posted by Amelia Banks

This solution ensures publishers retain the full value of the impressions that Criteo buys, while Criteo continues to drive profitable sales for advertisers.

Criteo Direct Bidder offers publishers the following benefits:

  • Monetisation of ad-blocked users.
  • Flexible configuration for maximum yield.
  • Real-time user matching.
  • Seamless, flexible integration.

Criteo has already migrated over 250 of its largest premium publishers to Criteo Direct Bidder as part of the early adopter program.

Marc Grabowski, executive vice president of global supply and business development at Criteo, said: “Criteo was an early pioneer in header bidding, and is now releasing a product that further increases value for both publishers and advertisers alike.

“As we shift our buying to this new solution, we expect our clients to achieve higher campaign performance from the solution’s media buying efficiencies.

We’re already averaging 20 to 40 per cent higher publisher revenue for Criteo’s ad buys, translating into higher value for advertisers, as well. Criteo Direct Bidder is a win-win-win for our publishers, our clients, and us.”