Cricket Australia Unveils Match Day App, Renews Partnership With Toyota

Cricket Australia Unveils Match Day App, Renews Partnership With Toyota

To coincide with the 2017-18 Magellan Ashes Series, Cricket Australia (CA) has unveiled its Matchday app, which will provide fans across the summer with a wealth of specific information to enhance the at-match experience.

The Matchday app was developed after an extensive 12-week research project into customer experiences at cricket matches undertaken by CA over the course of the 2016-17 cricket season.

The research found that fans at match wanted more information about venue amenities and food options, fan activations, and the latest video replays at their fingertips.

The app, developed by CA Digital and supported by XXXX GOLD, is accessible directly from the existing CA Live app.

Any fan attending an international men’s match this summer with the latest version of CA Live installed on their phone will be prompted to activate the Matchday functionality, and will gain access to information and tools designed to improve the spectator experience.

Some of the features of the Matchday app include:

  • Video replays, to help fans catch up on any action missed or any moments they want to re-live.
  • Regular updates on activities at match, such as prize giveaways, face painting, food stalls, and fan competitions.
  • Match information, such as when play is going to re-start if there’s a rain delay.
  • Details of where to find the best food at the venue.
  • Useful transport information to make getting to and from the game easier.

Cricket Australia Matchday app [1] Cricket Australia Matchday app [2]

In addition to the Matchday app, CA will also be launching an at-match Cricket Hosts pilot program at select matches of the Magellan Ashes Series this summer.

Wearing bright green CA-branded shirts and caps, the Cricket Hosts will be located at all major thoroughfares outside venues both before and after play to provide fans with important information, such as:

  • conditions of entry requirements;
  • what can be taken into the venue;
  • food and beverage options within the venue; and
  • handy local knowledge about the host city, including where to eat after play concludes what to see, or simply the best route home.

The CA Live app, including Matchday app functionality, is available on iOS and Android.

Toyota Extends Partnership

CA has also announced that Toyota has renewed its partnership with the sporting body for the next four years.

The sporting body has been a partner of CA’s since 2012, and has committed to continuing its extensive support of the Australian cricket pathway – from club cricket all the way up to the men’s international cricket team – until 2021.

The renewed partnership will see Toyota continue its incredibly popular ‘Toyota Good for Cricket Raffle’, which has already raised over $1.7 million for local cricket clubs since its introduction in 2012.

Toyota Good for Cricket Raffle

The renewal also ensures Toyota’s ongoing support of each of the state cricket associations and the KFC Big Bash League.

As part of the new deal, Toyota will take on a new naming rights partnership of the Australian Country Cricket Championships, an annual tournament that showcases the best cricket talent from regional areas.

Toyota’s support for Australian cricket will also extend to providing vehicles to Northern Territory Cricket and Cricket ACT to assist cricket development officers grow cricket participation into regional areas.




Please login with linkedin to comment

Cricket Australia Matchday Toyota

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]