Cricket Australia has announced that luxury Swiss watchmaker Hublot has come on board as a partner for the 2017-18 summer of cricket.
The one-year deal will involve Hublot producing 32 limited edition Classic Fusion Ashes Watches in recognition of the 32 Ashes series both Australia and England currently hold, and the tie-breaking nature of the contest that got underway last week.
The winning team captain of the Magellan Ashes Series will be presented with the 33rd watch after the series.
In addition to the limited-edition timepieces, Hublot will also receive rights to the countdown clock on in-stadium signage, used to countdown until the start of the coin toss and each session across the Magellan Ashes Series and the Gillette ODI and T20 international series.
Hublot is also throwing its support behind the Allan Border Medal, Australian cricket’s premier awards event, with the brand set to be presenting partner of one of the awards on the night.
The deal sees Hublot extend its association with cricket, adding to the brand’s existing partnership with the International Cricket Council (ICC) and Michael Clarke’s ongoing role as a brand ambassador.
Cricket Australia’s general manager of broadcasting, digital media and commercial, Ben Amarfio, said the prestigious partnership is a fitting one in an Ashes year.
“We are very excited to have a globally-renowned luxury brand such as Hublot coming on board as a partner of Cricket Australia, and to be working with them in creating these limited-edition watches to celebrate Australia’s most famous sporting contest,” he said.
“It’s only fitting that this ‘time-honoured’ series sees one of the world’s luxury watch brands being associated with one of the world’s most prestigious sporting events – The Ashes.”