Creative heavyweights to judge ADMA AC&E Awards

Creative heavyweights to judge ADMA AC&E Awards
SHARE
THIS



The Association for Data-driven Marketing and Advertising (ADMA) today announced that a distinguished group of marketing and advertising leaders will serve as judges on the grand panel of the new Australian Creativity and Effectiveness Awards (AC&E Awards), Australia’s first awards program to reward campaigns that are both creative and effective.

The judging panel for the 2014 AC&E Awards comprises:

  • John Preston, Founder and CEO, Match Media
  • Steve Coll, Executive Creative Director, Droga5
  • Chris Jeffares, Managing Director, cummins&partners
  • Paul Middleditch, Director, Plaza Films
  • Matt McGrath, Chief Brand Officer, Network TEN
  • Nick Baker, Chief Marketing Officer, Tourism Australia
  • Arno Lenior, Chief Marketing Officer, Samsung
  • John Broome, Marketing Director Australia/New Zealand, Kellogg Australia.

“We have drawn on the best creative, strategic, marketing and media minds in the industry to assemble our grand judging panel for ADMA’s new AC&E Awards. I look forward to seeing which campaigns they feel exemplify the optimum balance of creativity and effectiveness in 2014,” said ADMA CEO, Jodie Sangster.

The eight grand panel judges will oversee 32 judges who will assess the best campaigns across 30 categories this year.

“I’m delighted to be asked to sit on the grand judging panel this year. The AC&E Awards recognise that the future of marketing and advertising must resonate on the creative level to spark a call to action, but also deliver results. I will be looking for exceptional creativity that surprises, delights and engages, but also demonstrates the creative approaches taken were truly effective,” said Steve Coll, Droga5 ECD.

“From the brand perspective I do love the funny, poignant and creative work that we all discuss around the water cooler. But sometimes people forget just what a creative ad was selling and that’s wasted effort. Ultimately a campaign must also deliver dollars to a brand and so I will be looking to reward the best creative works that deliver that essential return on investment,” said Matt McGrath, Chief Brand Officer Network TEN.

Image: Steve Coll, Executive Creative Director, Droga5, is one of the judges on the ADMA Grand Judging Panel.

About the ADMA AC&E Awards

The ADMA AC&E Awards reward the year’s best marketing, advertising and media campaigns that demonstrate the optimum 50-50 balance of creativity and effectiveness. Judges will look for great creative work that also demonstrates innovative technology, strategy and untested creative methods. On the effectiveness front, those same campaigns must meet ROI, objectives and exceed customer expectations. The grand panel of judges will also award Pinnacle Awards such as the Grand Prix Award and the following three new awards: Overall Customer Experience, Innovation and Courageous Client. The AC&E Awards also honour individuals for excellence including the ADMA Leader of the Year, the Jon Clark Award for Outstanding Contribution and ADMA Young Marketer and Young Creative of the Year. Entry submissions may be made now through to Friday, 1 August 2014. Judging begins 18 August and the finalists will be announced in September. The 2014 AC&E Awards gala dinner will take place on Thursday, 30 October at Sydney’s The Star, Pyrmont. To enter your best campaigns and find out more, visit www.acandeawards.com

Please login with linkedin to comment

Bob Garfield Engagement

Latest News

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open
  • Advertising

Clemenger BBDO’s ‘Exceptions To The Rule’ Recruitment Program Now Open

The annual search for Australia’s best and brightest talent has launched today through Clemenger BBDO’s ‘Exceptions to the Rule’ program, with applications open for placements across Clemenger BBDO Melbourne and Sydney. ‘Exceptions to the Rule’ is a commitment to the agency’s belief that the future leaders of the creative industry aren’t solely coming through traditional […]

The Six Types Of Meetings People Despise
  • Media

The Six Types Of Meetings People Despise

Donna McGeorge (pictured below) is a speaker, author and mentor who helps people make their work work. She is also author of The 25-Minute Meeting: Half the Time, Double the Impact. In this guest post, McGeorge says most of us despise the office meeting and here’s the six worst types… I once heard a very senior leader […]

Opinion

by B&T Magazine

B&T Magazine
Mango Melbourne Announces Three New PR & Event Hires
  • Marketing

Mango Melbourne Announces Three New PR & Event Hires

Mango Melbourne, part of the DDB Group, has welcomed three new team members following recent business growth. Carol Laws (right in photo), Janette Henstridge (left) and Maddie Poulson (middle) bring with them experience across PR and events, in sectors including consumer, retail, telecommunications and fashion. An account director with previous roles at Kate & Co […]

Why Curiosity Matters In Leadership
  • Opinion

Why Curiosity Matters In Leadership

Corrine Armour (pictured below) is a leadership expert who helps leaders and organisations develop fearless leadership and deliver transformational results. Armour is also the author of Leaders Who Ask: Building Fearless Cultures by telling less and asking more. In this guest post, she asks are you a genuinely curious leader or just a judgemental one? Curiosity creates […]

Opinion

by B&T Magazine

B&T Magazine
Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Media

Tealium Partners With The Lumery

Tealium, the leader in real-time customer data orchestration solutions, and The Lumery, a full-service customer experience agency, have partnered to bring to life the vision of a full MarTech ecosystem for Vocus Communications. Vocus recognised a huge opportunity for growth through the digitisation of their consumer brands. As such, Vocus has begun the process of […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.