GHG’s “Dr Gordon Oogle” campaign won a Global Award in the humor category and a Finalist Certificate in the self-promotions category at New York Festivals’ Global Awards – one of the world’s most coveted healthcare communications ceremonies.
In mid-July, GHG introduced Dr. G. Oogle to illustrate the unreliability of online “DIYAGNOSIS” and the importance of working with an expert healthcare communication agency.
From Psoriasis to Urinary Tract Infection and PMS, Dr. Oogle’s unique brand of “DIYAGNOSIS” left few in New York in doubt that when it comes to healthcare, “you don’t want to get it wrong”.
The 2014 Grand and Executive Juries awarded 117 Finalists, with 41 Global Award winners from 18 countries across five continents. Indeed, only six Global Awards were handed out in Australia, with “Dr Gordon Oogle” claiming the Art & Technique: Humor category.
A specialist healthcare advertising agency that mixes sciency nerds with medical degrees and right-brainers who make serious messages seriously creative, GHG was also honoured with a Finalist Certificate for its tongue-in-cheek holiday greeting campaign “The 12 Drugs of Christmas”.