Melbourne and Sydney based communication agency, WE Buchan, has been appointed strategic communications partner of Cotton On Group.
Following a competitive five-way pitch, WE Buchan has been appointed to develop a global corporate affairs program, and senior communications manager for Cotton On Greer McCracken saying the win shows both the strategic and creative sides of the business.
“We were impressed with WE Buchan’s energetic team and willingness to go the extra mile,” McCracken said.
“It was clear through their insights, ideas presented and strategic thinking that they understood our unique business challenges and both proactively and creatively sought to find solutions.”
The program will see WE Buchan work with Cotton On Group to take their story global, starting with ANZ but also working with its global partner, WE Communications, to implement activity in local markets from a central Australian hub.
WE Buchan GM Gemma Hudson added, “We are thrilled to be working with Australian success story, Cotton On Group and particularly at such a critical time in their global expansion. We look forward to helping the business achieve its vision of becoming the dominant value fashion brand on the global stage.”
The account will be serviced by a team across Buchan’s Sydney and Melbourne offices.
The win follows a string of new account wins, including most recently Australia’s largest not-for-profit health fund, HCF.