Corporate Blogging: A Thing Of The Past?

Corporate Blogging: A Thing Of The Past?

This story was originally published by

What brands will need to consider going forward is not their own feelings about blogs and other digital content, but how consumers respond to those media.

SHARE
THIS



Researchers at the University of Massachusetts Dartmouth Center for Marketing Research report that corporate blogging has declined in use by 3 percent—its first drop since such statistics were first recorded seven years ago.

These findings suggest that, while still a relevant medium, blogging is sharing space and resources with other content channels as integrated content marketing strategies take on greater prominence.

Even though blogging has become less prevalent among the world’s top brands, the vast majority of public-facing blogs were still active at the time of the study. Seventy-eight percent of the blogs surveyed were still actively publishing and being managed—their RSS feeds were still functioning, comments were enabled, and subscriptions were still being taken.

But as the study suggests, blogging in today’s digital age doesn’t enjoy the content monopoly it held seven years ago. Social media, in particular, has become a widely engaged content-creation platform. The survey noted that 97 percent of Fortune 500 brands have LinkedIn accounts, while 83 percent maintain Twitter accounts and 80 percent have Facebook Business Pages.

For the full story, click here.

Latest News

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
  • Advertising
  • Campaigns
  • Marketing

RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas

Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25. RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas. The brand’s creative territory is about celebrating […]

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying
  • Advertising
  • Campaigns

Rimmel London & The Cybersmile Foundation Take On Beauty Cyberbullying

Rimmel London has partnered up with The CyberSmile Foundation to take a stand against Beauty Cyberbullying. Launched on Monday via a global campaign #IWillNotBeDeleted, fronted by Rita Ora and Cara Delevigne with a cast of other individuals who have been affected by this issue. In 2017, Rimmel London undertook a global research study to understand […]

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media
  • Advertising
  • Campaigns
  • Media

Jeep & Lumo Energy Launch OOH Campaigns Via oOh!media

Jeep Australia and Lumo Energy are among an increasing number of brands creating impact and driving greater audience engagement through the use of special builds and innovative lighting on classic out of home billboards. The two builds, developed and executed by oOh! include strategically placed lighting which appears to increase in luminance as the night gets darker, to capture the attention […]