Content marketing has a clickbait problem.
Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle.
“Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting you into something you didn’t expect,” said Peyman Nilforoush, CEO and co-founder of inPowered, which helps companies promote stories on the Internet.
It’s an issue that is well-recognized in the marketing community. Barry Feldman, an online marketing consultant, said the promotion of clickbait has as much to do with poor-quality content, as it does with tricking users into clicking.
Read the full article here.