Content Marketing’s Clickbait Problem Is Fueled By An Addiction To Clicks

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Content marketing has a clickbait problem.

This story was originally published by Mashable

You won't believe what happens next in this story.

Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle.

“Putting a girl in a bikini, putting a cut cate picture — all the tactics that get you to click on promoted content — but that is clearly just click-baiting you into something you didn’t expect,” said Peyman Nilforoush, CEO and co-founder of inPowered, which helps companies promote stories on the Internet.

Clickbait has recently become a flashpoint, with Facebook announcing a crackdown on it, and BuzzFeed proclaiming that it “doesn’t do” clickbait.

It’s an issue that is well-recognized in the marketing community. Barry Feldman, an online marketing consultant, said the promotion of clickbait has as much to do with poor-quality content, as it does with tricking users into clicking.

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