Communiqué Continues To Lead The Way In Australian Market

Communiqué Continues To Lead The Way In Australian Market
SHARE
THIS


What best describes you?

King Content has released version 2.5 of its leading end-to-end content marketing platform. The platform was officially launched at Content Marketing World in Sydney April 2014 and was given a completely new user interface with the release of version 2.0 in July last year.

The 2.0 update revolutionised the platform with the addition of multiple unique features, including built-in amplification software allowing clients to schedule their content to LinkedIn, Facebook and Twitter, as well as full Getty images integration with streamlined access to 70 million premium visual assets. After the update, all of King Content’s high-profile international clients joined the platform.

With the latest release, Communique 2.5, the software has significantly advanced to place it at the forefront of the end-to-end content marketing platform sector globally.

Video support

Communiqué now natively supports the production, distribution and measurement of video assets. This allows brands to manage and understand the video elements in their content marketing programs alongside all other content.

Cutting-edge analytics

The Communiqué analytical dashboard has undergone a complete facelift to better demonstrate the effectiveness of all content marketing activities. New integrations with Outbrain, Plista and AdStage allow content amplification to sit alongside consumption, engagement and conversion metrics, giving brands a 360-degree view of their paid content performance.

Additionally, with the introduction of video support, video metrics are available from YouTube and Facebook.

All new calendar

The new content scheduling calendar allows marketers to get a complete view of all their marketing activities. Clients can import their own events and activities and quickly filter on any type of content. They can also keep their personal calendars up-to-date with a two-way sync between their corporate calendars and their Communiqué calendar.

Integration with Adobe Analytics

Communiqué now integrates with Adobe Analytics, allowing brands who use Adobe Analytics for their web tracking to retrieve and report this data seamlessly in their analytical dashboard. As with Communiqué’s existing integration with Google Analytics, this allows clients to get a complete view of their content performance with consumption, engagement and conversion metrics.

Integration with Sitecore

Communiqué now integrates with Sitecore Web Experience Manager, allowing editorial staff to directly export approved content into the CMS with a single click. Content exporting can be carried out in real-time or scheduled for a future date. Communiqué now supports content export to Sitecore, WordPress and Drupal.

Content repository

To meet the needs of King Content’s multi-regional clients, Communiqué now provides an organisational content repository. This brand-new user interface allows marketers to search and browse across all content types housed in Communiqué, across their entire organisational structure.

Additionally, this content can easily be translated into 90 different languages across regions using Communiqué’s integration translation feature. Further, Communiqué now also allows already published content to be stored and catalogued within the platform. This enables organisations to manage and analyse the entire spectrum of their content marketing programs.

Content scoring

Communiqué’s data analysis team have developed a unique algorithm for benchmarking and scoring all content within a brand’s content marketing programs. The propriety formula is customisable – allowing for different metrics and weightings to be applied. This enables King Content and its clients to gauge what effective content looks like and how a program is trending overall.

Paul Ford, global commercial director said, “We are continuing to evolve into a platform that streamlines and improves the content marketing efforts of all our clients. From custom workflows and calendar integration to deep analytical reporting and content scoring, Communiqué is all about making marketers better storytellers.

“Particularly exciting for me is our renewed focus on data and the insights that result from this. This is a growth area for King Content and Communiqué and, as a result, we’ve been rapidly expanding our data analysis group and integrating with our parent company iSentia’s audience data.”

Please login with linkedin to comment

Latest News

Four Questions About Connected TVs Everyone Is Asking – Answered
  • Opinion

Four Questions About Connected TVs Everyone Is Asking – Answered

In this guest post, the ANZ country manager for martceh firm dataxu, Matthew Joyce (pictured below), says almost half of Australians have a connected TV and he takes a look at what that means for brands and advertisers… Four in 10 of us have smart TVs at home, and of that, 70 per per cent are Connected TVs (CTV). […]

Opinion

by B&T Magazine

B&T Magazine
TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture
  • Media

TV Production Firm Crocmedia Hires Nine’s Tim Cleary For New Venture

Crocmedia has announced the launch of Rainmaker, a dedicated TV production services business to be headed by former Head of Programming and Production at Channel Nine, Tim Cleary. Cleary will draw on his 25 years in the industry to spearhead the creation of bespoke new shows for distribution both in Australia and overseas under the Rainmaker […]

The Advertising ID Consortium Welcomes New Platform Partners
  • Advertising

The Advertising ID Consortium Welcomes New Platform Partners

The Advertising ID Consortium – the open identity solution for the digital advertising ecosystem – has announced new platform partners. Since the Consortium’s announcement in May 2017, the founding members have established a governance framework and product specification that includes an open and standardised cookie and accessible people-based identifiers, delivered in a secure, privacy conscious […]

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand
  • Marketing

Marketing Melodies Partners With Spotify-Backed Soundtrack Your Brand

Australian in-store music provider Marketing Melodies has announced an exclusive reseller agreement with Spotify-backed Soundtrack Your Brand for the Australia and New Zealand markets. Founded in Sweden in 2013, Soundtrack Your Brand was developed to kill bad background music. Its flagship solution, Soundtrack Business, is a music streaming platform licensed for commercial and public spaces. The […]

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia
  • Advertising
  • Marketing

Social Garden Becomes First Bronze Snapchat Certified Partner In Australia

Customer acquisition firm Social Garden has become the first business in Australia to achieve Bronze status on Snapchat. Among the new benefits Social Garden will receive as a result of its Bronze status is access to beta versions of Snapchat data tools, such as the Snapchat Conversion Pixel, as well as being among the first […]

Hypetap Appoints Nuffnang’s Chris Morfis As GM
  • Marketing

Hypetap Appoints Nuffnang’s Chris Morfis As GM

Influencer marketing player Hypetap has made its second senior hire in less than a month, appointing Chris Morfis as the company’s general manager. Joining from influencer marketing provider Nuffnang Australia, Morfis will guide Hypetap’s growing team, providing strategic direction to accelerate the company’s growth, as well as leading operations and managing relationships with key partners. Morfis’ appointment will […]

On Air sign in a studio broadcasting via radio, podcast or wireless transmission.
  • Media

ARN Announces Departure Of Content Director & Radio Veteran

Australian Radio Network (ARN) has announced that Charlie Fox, content Director for WSFM and The Edge, and WSFM morning announcer Ron E Sparks, have departed. Fox has been with ARN since 2005, and Sparks joined WSFM in 2002. ARN national content director Duncan Campbell said the departure of Fox and Sparks are part of the […]

OMD Announces New MD For Melbourne
  • Media

OMD Announces New MD For Melbourne

OMD unveils new Melbourne MD, and it certainly wasn't among any of B&T's picks. Not that we were picking, mind you.

Sydney Festival Chooses Brightcove To Enhance Online Video Content
  • Media

Sydney Festival Chooses Brightcove To Enhance Online Video Content

Video cloud service Brightcove has announced that Sydney Festival has selected the platform to improve its user experience through online video content. Brightcove will do so by removing third-party branding and pre-roll ads, as well as adding autoplay functionality, ahead of the event in January. Leveraging the Brightcove video platform to host and publish video […]

Does Your Christmas Marketing Suck?
  • Opinion

Does Your Christmas Marketing Suck?

Remember the old Palmolive soap ad that asked, "Don't wait to be told"? This is sort of similar, albeit sans any suds.

Opinion

by Peter Harris

Peter Harris
Queensland Anti-Porn Crusaders Cop Ad Ban
  • Campaigns

Queensland Anti-Porn Crusaders Cop Ad Ban

We have a strident anti-pornography policy at B&T. Earphones must be worn at all times and strictly no little people.

by B&T Magazine

B&T Magazine
Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful
  • Advertising
  • Campaigns
  • Marketing

Nature’s Way Celebrates Big Things Little People Do In UCG Videos Via Wavemaker & Storyful

Health and wellbeing company Nature’s Way is celebrating the achievements of kids in a series of relatable and entertaining online videos that tug at the heart strings of parents. Instead of using actors to tell the brand story of Nature’s Way’s Kids Smart supplement range, Storyful has helped Wavemaker to license user-generated content clips of […]

DEC PR Wins Hisense Account
  • Marketing

DEC PR Wins Hisense Account

Electronics and whitegoods specialist Hisense has announced it has appointed DEC PR to lead its strategic communications remit in the local market, following a competitive tender process. DEC PR will work to support its brand building activities and managing corporate communications. The agency’s work will integrate closely with Hisense’s other marketing partners. Andre Iannuzzi, marketing […]