Australian specialist online marketing agency Columbus has promoted Simon Williams to the newly created role of national head of strategy and product.
In his new role, Williams will focus on exploring the future evolution of the business from a product and strategic standpoint, to ensure the agency is leading in innovation, ideation and delivery of expertise. He is responsible for developing the agency’s full suite of products and services, ensuring continued quality in the body of work from the team, providing significant value and revenue for their clients now and into the future.
Rebecca Tos, managing director of Columbus said: “This is a significant promotion for our agency and an important role for the continued improvement of our offering to clients. In an agency of our scale, Simon’s work in aligning and advancing our strategy and product will ensure we’re at the forefront of not only digital, but of the media and marketing industry.”
“We’ve evolved immensely over the past year, expanding our diverse and talented team beyond traditional search. By enhancing our client-led structure and creating performance and experience divisions, we’ve reaffirmed our strategic power in market and Simon is playing a critical role in this diversification strategy that is yielding great results for our clients and the agency as a whole.”
On his appointment, Williams said, “This role is a great opportunity for me to combine my experience in search marketing with my passion for driving innovation in the industry. In a world where online marketing landscape changes daily, the importance of building a business strategy and product for the future has never been higher.”