Columbus is gaining momentum as a trusted adviser in the digital marketing sphere, adding HIA Insurance Services, The Coffee Club and AON Australia to its client portfolio.
The new business wins follows an evolved positioning of the agency in early 2017 to become more data-driven.
Celine Dickson of HIA Insurance Services said: “We engaged Columbus because of their deep understanding of our key audiences and developed an integrated approach through performance, experience and data services.”
The agency has also grown its Perth and Brisbane presence by starting new projects with Racing Queensland, CUA and NTI.
Columbus CEO Rebecca Tos said: “To continually remain relevant in this environment is crucial to our clients.
“We’ve listened, adapted and placed the customer experience at the core of Columbus, while maintaining our heritage in performance and experience. We’re excited to deliver our promise to these fantastic brands.”