Columbus Appoints John-Paul MacCormick As General Manager For NSW

Columbus Appoints John-Paul MacCormick As General Manager For NSW

Data-driven marketing agency Columbus has promoted John-Paul MacCormick to general manager of NSW.

Since joining Columbus in 2013, MacCormick has held multiple leadership roles within the agency including group client partner, national operations director and most recently, national commercial director, overseeing the commercial growth of the agency.

As general manager NSW, MacCormick is charged with strategic market growth, ensuring his team continue to deliver data-driven marketing strategies with tangible business results for clients.

MacCormick will report to national managing director, Mitchell McBeath.

McBeath said of the appointment: “Having worked with John-Paul for five years now, he is an outstanding talent and we couldn’t be more delighted to promote him to lead the NSW team.

“John-Paul was the clear standout a search of local and global candidates with his demonstrated people, client and commercial acumen.

“His proven track record of driving growth for key brands within Australia was second to none and I’m excited to see how he continues this in his new role.”

MacCormick added: “I am thrilled to lead the NSW team, who are some of the most talented people in the industry.

“After five years at Columbus, I have been lucky to be a part of significant change and growth, both at Columbus and across the industry.

“I look forward to driving our market-leading talent to further unlock value for our clients with our data-driven marketing and technology solutions”.




Please login with linkedin to comment

Columbus gm

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]