WiTH Collective has announced the establishment of a new content division and the appointment of experienced content producer, Iain Todd, as part of a strategic extension of the agency’s offering.
Todd, who previously worked at The Monkeys, Kalido and M&C, boasts a wide range of production experience.
Co-founder and chief operating officer, Dom Hind said, “We’ve always had an extremely talented development and UX team as, unlike a lot of agencies, we don’t outsource digital production. Content production is the natural extension for us, and will be executed to the same high standard.”
Todd said, “It’s an exciting opportunity for me at an exciting agency. We’re building a content offering that helps both our clients and the wider Dentsu Aegis Network group nimbly execute content efficiently, effectively and to a high quality.”
WiTH Collective chief executive officer, Justin Hind added, “The ability to constantly measure, adapt and execute creative campaigns is a key part of the future. This move helps us live up to our promise of ‘ending the guessing’.”
WiTH Collective, chief creative officer, Steve Coll commented, “While we’ll continue to embrace Australia’s best and brightest production agencies for the right jobs, this move is a valuable addition to our offering.”